1. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-1 Encouraging Creativity and Innovation 19

2. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-2 OBJECTIVES 1.A definition of creativity and an awareness of its importance in organizations 2.Insights about the three components that comprise creativity in individuals 3.Guidelines for how to increase creativity in organizations 4.A definition of innovation and an understanding of the relationship between creativity and innovation

3. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-3 OBJECTIVES 5.An awareness of the innovation process 6.An understanding of total quality as a base for spawning creative ideas 7.Insights about achieving quality and the quality improvement process

4. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-4 Defining Creativity Importance of Creativity in Organizations Creativity in Individuals Creativity

5. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-5 Creativity

6. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-6 Increasing Creativity in Organizations – Challenge Workers – Establish Worker Autonomy – Afford Time for Accomplishing Work – Establish Diverse Work Groups Creativity

7. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-7 Creativity

8. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-8 Increasing Creativity in Organizations (continued) – Personally Encourage Workers – Establish Systems Support – Hire and Retain Creative People Creativity

9. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-9 Creativity

10. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-10 Defining Innovation Linking Innovation and Creativity The Innovation Process Innovation

11. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-11 Innovation

12. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-12 Innovation

13. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-13 Innovation

14. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-14 Essentials of TQM – Defining TQM – Importance of Quality – Established Quality Awards – Quality Improvement Process Catalyst for Creativity and Innovation: TQM

15. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-15 Catalyst for Creativity and Innovation: TQM

16. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-16 Catalyst for Creativity and Innovation: TQM

17. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-17 Creative Ideas Based on TQM Expertise – Possible Creative Ideas Based on Crosby’s Work – Possible Creative Ideas Based on Deming’s Work Catalyst for Creativity and Innovation: TQM

18. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-18 Catalyst for Creativity and Innovation: TQM

19. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-19 Catalyst for Creativity and Innovation: TQM

20. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. 19-20