2. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2

3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Business Analytics Strategy Raghuram Venkatasubramanian Senior Vice President, Product Development Oracle Business Analytics January 25-29, 2016 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

4. In The Cloud On-Premise Oracle Business Analytics Strategy Any Data Overview Seamless Experience 4 Visual Analytics Self Service

5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Data Visualization Cloud Service Available Now Data Visualization Available Now Data Visualization Desktop March 2016 BI Cloud Service Available Now BI 12c & Data Visualization Available Now Oracle Confidential5 Self-Service over IT enabled solutions Self-Service CloudOn-premise The Oracle BI Products Landscape

6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Simple but Powerful Visualize data – create rich visuals intuitively 6 Auto-visualization, grammar of graphics, brushing, intuitive filtering, in-place dashboard, auto coloring, built in maps, rich visualizations, data classification, predictive functions blue – roadmap

7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Simple but Powerful Visualize data – create rich visuals intuitively Blend data – bring in multiple data sets 7 Auto matching, full outer join, intuitive blending, web-service API for data import, SaaS integration, scheduled data import, data wrangling Avoid spreadsheet hell blue – roadmap

8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Simple but Powerful Visualize data – create rich visuals intuitively Blend data – bring in multiple data sets Share insights – with one or many 8 Private analysis, share with named users, share with teams, publish to enterprise BI, move to other deployments, with or without data blue – roadmap

9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Simple but Powerful Visualize data – create rich visuals intuitively Blend data – bring in multiple data sets Share insights – with one or many Tell a story – engage the listener, help them see 9 Bookmark analysis steps, annotate, fully interactive presentation mode, available on all devices

10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Simple but Powerful Visualize data – create rich visuals intuitively Blend data – bring in multiple data sets Share insights – with one or many Tell a story – engage the listener, help them see Anywhere – Full mobile, Desktop, Cloud 10 Responsive interfaces on tablet and smartphone, full functionality, portability between devices, security

11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Anywhere.. Consume all OBIEE and Mobile App Designer content Full featured Visual analyzer on mobile Oracle Confidential – Restricted11 Mobile Search (type and voice enabled) for quick analytic insights Push analytics based on usage history and user preference Fast, in-memory Visual experience to analyze and gain insights on device resident data Mobile HD (available today) Day by Day (arriving soon) Project Lens (next 12 months)

12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Lines of Business offerings 12 Data Visualization Cloud Service No Data model, No IT required: No RPD, No Modeler – 100% business user self-service. Simple clutter-free Discovery experience: Easy data ingestion - mash-up, blend. VA - Visually explore, Discover Share insights: Story telling No Answers, No Dashboards. Data Blending Rich discovery dashboards New Home Page with Search & BI Ask VA analytics from tablets & smart phones One-click predictive analytics Web catalog lift and shift On-premise query Available Now Available Now [Desktop – March’16] Data Visualization Standalone Personal Data Discovery Desktop offering – easy to download, setup Fully featured discovery with Visual Analyzer Enables disconnected analytics Workgroup Data Discovery Easy to install Server product. No desktop install to manage Fully featured discovery with Visual Analyzer Users can share insights with others via story telling

13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Data Visualization Cloud Service Available Now Data Visualization Available Now Data Visualization Desktop March 2016 BI Cloud Service Available Now BI 12c & Data Visualization Available Now Oracle Confidential13 Self-Service over IT enabled solutions Self-Service CloudOn-premise The Oracle BI Products Landscape

14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |14 IT Enabled Simplify Administration and Lower TCO Improve Performance with In-Memory Computing Enhance Mobile Experience Enhance User Experience Enable Advanced Analytics for Everyone Support More Data Sources Oracle Data Visualization Visual Analysis Rich Data Mash-ups Oracle Business Intelligence Upgrade

15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Analytic offerings in the market today Business user friendly 1.Ease of Use 2.Agile 3.Self-service Oracle Confidential15 IT friendly 1.Governance 2.Singular semantic 3.Enterprise ready OR

16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle BI: Self-service on IT curated data models Interactive Dashboards Published Reporting Ad-hoc Reporting Office Integration Mobile Information Delivery Common Enterprise Information Model Enterprise Data Physical Logical Presentation Connections Dimensions Mappings Calculations Security Categorization Personal / Departmental Data Subject Areas Data Mashup Keyword Queries Mobile Authoring Visual Exploration Oracle Data Visualization Business user friendly Ease of Use, Agile, Self-service IT friendly Governance, Singular semantic, Enterprise ready AND

17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Self Service: Model Extensibility and Data Mashup 17

18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | New Advanced Analytics Capabilities Oracle Confidential – Internal/Restricted/Highly Restricted18 Instantly answer predictive and statistical questions Add custom R scripts without heavy IT Can be run online or batched mode Power of R at IT’s hands for function extensibility

19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Simplify Administration and Reduce TCO Application Life Cycle Management Migration, T2P, Backup and Recovery, Patching etc 1 artifact to manage (BAR File) OBIEE Download Oracle BI download compared with 11g 50% smaller Installation and Deployment Creation of OBI 12g domain, when compared to 11g on an Exalytics Server 25% faster Scale-out install of OBIEE For high availability compared with 11g 30% fewer steps Re-starts required for OBIEE configuration All system and application configuration can be done offline. 11g required 3 restarts 0 SSL Configuration Scripts available for SSL configuration 50% fewer steps Scripts for Automation Scripts instance management, clone, diagnostics, import/export etc 12 new scripts Baseline Validation tool Patch, upgrade platform or applications with absolute confidence. Framework for fully automatable regression suites Reliable, robust application and platform upgrades. BI Technology 12c19

20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Overview Product updates in the last 12 months 20 BI Cloud Service Dashboards & reporting Mobile, Database included Flexible Data Integration Thin Client modeler Application development and LCM framework Exalytics X4-4 4th generation HW Larger Memory + Flash BI Cloud service update Visual Analyzer Self-service: Data Mash- up DBaaS integration for Cloud DW Migrate on-premise applications to cloud (Lift and shift) Data sync framework to enable scheduled data uploads to service via REST interfaces Oct 2014Feb 2015 Feb-May 2015 Oct 2015 Coming soon OBI 12.2.1 (On Premise) Visual Analyzer Business friendly – Self- service, Agile, Easy to use IT friendly – Governance, Enterprise ready Advanced Analytics – binning, clustering, outlier analysis, trending etc. Mobile – Visual analyzer optimized for mobile In-memory Essbase Big Data: Hive, Impala BI Cloud Service Data Access: On-Premise data (Relational, Big Data, NoSQL and more). Access data from other cloud (Google docs/drive, Oracle SaaS, SFDC, WDAY and AMZN cloud). Data Blending: curate, normalize and conform data from different sources. Modeler: Hierarchy detection for time

21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Essbase Cloud Service Flexible platform for the creation of departmental or enterprise-wide custom analytic applications and management reporting 21

22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Essbase customers are looking for a Cloud solution – IT under pressure to reduce costs and footprint, would rather not build niche skill set – >100 Essbase customers use various hosting options, SMB and Departments are Essbase traditional markets – Essbase administration driving high dependency on IT or Partners – Essbase Cloud Service removes many barriers for smaller deployments 22 Branch out from the traditional Finance market – Essbase have a loyal following and a strong brand name – Excel based processes are still common – Many download data from BI systems to Excel Essbase Cloud Opportunity

23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Lift and Shift to the Cloud – Simple migration using standard LCM tools – Managed environment, reduce risk and TCO Hybrid Deployments – Create cubes on-prem from enterprise sources and publish to the cloud – Create short lived scenarios/slices on the Cloud based on an on-prem enterprise cube Dormant/Slow Accounts – Customers with limited IT support for their Essbase deployments – Bring pre-system 9 customers back to a supported platform with a low entry fee compared to cost of getting back on support Excel Backend, MDD on the Cloud – Platform to develop your own application – Server side database for LOB who uses Excel in their operation Essbase with BICS and DVCS – Easily move the data to BICS and DVCS to create dashboards and interactive data visualization – Resource separations between the analytical system and Business Analytics users Multi-Site Reporting for EPM – Report on consolidated data from multiple EPM cloud deployments – Bring together data from on-prem and cloud deployments 23 Existing and New Use Cases

24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | New UI for design and management – New database management and outline editor tools – Support for database migration from on-prem deployments – Administration capabilities Tool-less approach for faster deployments – Excel to Cloud in seconds Automated database creation based on customer spreadsheet – Zero learning curve, no Essbase skills needed Modify the cube design can also be done from Excel 24 Re-architecture of Essbase for the Cloud – Support higher concurrency and faster recoverability – Eliminated security bottlenecks – Unified middleware layer Cloud Architecture and Tools CDS Scenario Management Thin Client Editor Catalog Java Agent Dynamic Filters DBX Drill Through Scripting: R, Groovy, JACL Data Source Grid UI APS Java API, REST and Web Services Essbase Server

25. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Analytics Applications 25

26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Applications Cloud Analytics: Unlocking Strategic Insights Strategic Analytics for: – Human Resources – Enterprise Resource Planning (Coming Soon!) Designed for executives and analysts to drive strategic growth of business Cross-Source Analytics for cloud, on-premises, and 3 rd party sources – EBS & PSFT on-prem compatibility (Coming soon!) Advanced Analytics Cross-Functional Visibility Oracle Transactional Business Intelligence Enterprise

27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Expanding your Enterprise Analytics: Tapping into the Cloud Hybrid Cloud Support for Oracle Applications Cloud – HCM, ERP, CRM Continued innovation for Apps Unlimited sources – ERP, Supply Chain, HCM & CRM Improvements in upgrades and lifecycle management driven by Cloud innovations Continued certifications for latest BI Technology, ETL and environments Oracle Business Intelligence Applications CXHCMERPSCM Oracle Business Intelligence Applications

28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | What’s Next for Application Cloud Analytics Exploratory experiences to drive business innovation Quick access to all Oracle Applications Cloud systems Business user interface Find insights and tell data- driven stories Feed back into operational monitoring and strategic processes What’s in the Lab: DVCS based Applications Cloud Analytics for CRM Roadmap

30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 30