Download presentation
Presentation is loading. Please wait.
Published byJustin Sutton Modified over 8 years ago
1
MHM INTELLECT EMS GROUP – MOVING THROUGH REDUCED DEMAND 14 MAY 2009
2
MHM TRENDS TRENDS OUTLINE + INTERNET GROWTH – INTERNET MARKETING IN GLOBAL VILLAGE + GROWTH OF THE BRICS – GROWTH AND CHANGE FOR G7
3
MHM OPPORTUNITY DRIVERS
4
MHM OPPORTUNITES – ‘PART OF THE NEW’ TECHNOLOGICAL GROWTH AND DEEP STRUCTURAL ECONOMIC AND FINANCIAL CHANGE EVIDENCED BY QUICKLY CHANGING REGIONAL COST DIFFERENTIALS PROVIDE SCOPE FOR GROWTH ON A SCALE NEVER LIKELY AVAILABLE AGAIN IN OUR WORKING CAREERS + € APPRECIATION – TARGET IRISH BASED OEM ACCOUNTS, £ DEPRECIATION BETTER FOR MARGINAL CASES VIS-A-VIS CHINA + THE INTERNET – LEAD GENERATION VIA INTERNET MARKETING - INDUSTRY & CUSTOM NEWSLETTERS WITH GOOD LISTS + EMERGENCE OF BRICS – ESPECIALLY ROMANIA BUT ALL CEE FOR EUROPE + HIGH GROWTH SECTORS GROWING LOCALLY – ELECTRIC VEHICLE, CLEAN ENERGY, (WIND POWER GENERATION), ANYTHING WIRELESS, BIOMETRICS, MEDICAL IVD + UK EMS OUTSOURCING INCREASES – MOST OF GROWTH IS OFFSHORE
5
MHM + UNDERUTILISED ELECTRONICS MANUFACTURE OPERATIONS – BUILD 80% + UTILISATION MODEL - IN TOMORROW’S MOST POPULAR AREAS + RELATIVELY STABLE DEFENCE/AEROSPACE – OTHER GOVERNMENT SPENDING RELATED SECTORS + GROWING MEDICAL + REDUCED CAPITAL AVAILABILITY FOR MANY HIGH GROWTH OEMS OPPORTUNITES – ‘PART OF THE NEW’ (CONTD)
6
MHM OPPORTUNITES – ‘PART OF THE NEW’ (CONTD) + UNPARALLELED STRUCTURAL GLOBAL ECONOMIC AND SOCIAL CHANGE... CURRENCY AND OTHER ECONOMIC FACTORS MEANS UK ACQUISITIONS ARE COSTING 30-80% LESS THAN EARLIER LAST YEAR!... WORK COMING BACK FROM CZECH REPUBLIC + MUCH LESS EXPENSIVE FUNDING... ALLIED TO ROCK BOTTOM ASSET PRICES REDUCES PAYBACK PERIOD TO LESS THAN HALF, OR A FRACTION OF PREVIOUS
7
MHM + UK & WEST EUROPEAN PRODUCTION DWINDLES – 15-25% DOWN ON LATEST QUARTER, SAME GLOBALLY + LOW QUALITY BUSINESS PARTNERS + 15-20% REDUCED EMS DEMAND – BRINGS WORK BACK ‘IN-HOUSE’ THREATS – ‘PART OF THE OLD’
8
MHM LEARNING FROM CURRENT MHM PROJECTS
9
MHM AN MHM ‘ACQUSITION’ OR ‘CUSTOMER TARGETING’ PROJECT IS DESIGNED TO UTILISE ALL OF THE +VE CHANGE CONTAINED INTHE LATTER SUCH AS: +VEHIGH QUALITY ELECTRONICS DESIGN AND MANUFACTURE OUTSOURCING WITH EXCELLENT CONTRACTS FROM BLUE CHIP OEMS... IN CURRENT CLIMATE THE OEM NOW REALLY NEEDS THE LOWEST COSTS (EMS!) OEM NOW FORCED TO MAKE THE BEST DECISIONS +VESLIDING CURRENCIES - CHANGING CURRENCY, LABOUR RATES AND OTHER FACTORS, FOR EXAMPLE, NOW MAKE MEXICO BETTER THAN CHINA FOR MOST NORTH AMERICAN OEMS, UK HAS BECOME MORE COMPETITIVE +VESIGNIFICANT ROMANIAN GROWTH UNDERWAY – CHANGES IN CHINA NOW MAKE ROMANIA MORE ATTRACTIVE – CONTINUING CEE GROWTH HIGH GROWTH TECHNOLOGY BASED MARKETS CONTINUE TO GROW. ACQUISITION, DIVESTMENT AND CUSTOMER TARGETING PROJECTS UPSHOT
10
MHM CEE ACQUISITION/DISPOSAL PROJECTS UPSHOT GLOBALLY REDUCED DEMAND FORCES: + GOOD BARGAINS IN FASTEST GROWING REGIONS - PREVIOUSLY NOT AVAILABLE... COST EFFECTIVE EXISTING SMALL EMS PLAYER BUYOUT POSSIBLE (NAV) + EXCELLENT OPPORTUNITY TO CONFIGURE PRODUCTION IN TOMORROW’S MOST POPULAR AREAS... ROMANIA OEM PARTNERSHIP OR NAV FACTORY ACQUISITIONS + OEM DIVESTMENTS LESS THAN EXPECTED
11
MHM ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME
12
MHM TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY TOP MHM STABLE MARKETS + DEFENCE (& AEROSPACE?) + NATIONAL HEALTH SERVICE ORGANISATION
13
MHM - UK – ON-SHORE DWINDLES + MHM PROJECT SHOWS OUTSOURCING INCREASING FROM UK OEM ACCOUNTS... 70% OF ACCOUNTS INCREASING OR FLAT OUTSOURCING, 56% INCREASING (31% DOWN) - UK EMS – MHM TELESURVEY SHOWS DOWN 15-25% ON AVERAGE (SOME NOT DOWN) UK EMS RFQ GENERATOR PROJECT UPSHOT
14
MHM MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME 3/2009 OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME
15
MHM UK AND IRELAND EMS OPPORTUNITIES 3/2009 OUTPUT 50 + 2009 INTERVIEWS AVAILABLE NOW – SEE BOOK + CUSTOMISED MEDICAL SECTOR ANALYSIS 04/2009 + 25+ HISTORICAL ANALYSIS
16
MHM DEFINE CAMPAIGN OUTPUT
17
MHM CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT IDEAL CUSTOMER PROFILE/KEY TRENDS SALES VISITS - To which Sectors/Regions RFQ/RFIs AWARENESS – plan Internet Marketing campaign
18
MHM RFQ GENERATOR STEPS
19
MHM REFINE STRATEGY
20
MHM RFQ GENERATOR STEPS
21
MHM OFFER WHAT THE OEM REQUIRES – REFINE STRATETGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION MARKETS - which sectors/regions SERVICES - from Design to Distribution COMPETITIVE ADVANTAGE - what makes best SYNERGY - 2+2=5 GROWTH VECTOR – direction of growth
22
MHM GROWTH ELECTRONICS MARKETS - MHM TARGETED DATABASE DEVELOPMENT FOCUS WIRELESS SENSORS - 150% (TO 2010 - LATEST SMART DUST) GLOBAL VOIP PHONES - 200+% (BY VOLUME - SKYPE ET AL)
23
MHM COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE
24
MHM SYNERGY SERVICE RANGE GEOGRAPHY/NETWORK SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … 2 + 2 = 5 YIN YANG 2 + 2 = 5 LENNON & McCARTNEY
25
MHM GROWTH VECTOR COMPONENTS
26
MHM 1950’S-80’S= VERTICAL INTEGRATION= SIEMENS IBM M ATSUSHITA ERICSSON PHILIPS CORE TECHNOLOGY MARKETING DESIGN MATERIALS COMPONENTS SYSTEM ASSEMBLY - (GLOBALLY TRADED) DISTRIBUTION & REPAIR CISCO (NETWORKING) SILICON LAMINATE SHEET METAL CASINGS IC- INTEL SENSORS PSU PCBS BACKPLANES - CTS CRT/LCD 80’S ONWARD = HORIZONTAL SPECIALISATION= HUBS/REPAIR CENTRES COMMON GROWTH VECTOR POSSIBILITIES IC/PRINT ENGINE NO GLOBAL MARKET AS YET ELECTRONICS SYSTEMS SCI/FCI - PC JABIL - NETWORKING EQPMT CORE TECHNOLOGY PRODUCERS DESIGN HOUSES MARKETERS - CONTROL MARKET ACCESS MATERIALS PRODUCERS COMPONENT PRODUCERS CEM DISTRIBUTION PROVIDERS
27
MHM INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)
28
MHM RFQ GENERATOR STEPS
29
MHM INCREASE AWARENESS – GET BETTER KNOWN WITH MHM LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS DESIGN/SEND PR HTML INTERNET NEWSLETTERNEWSLETTER EVENTS - REMPLOY SPONSORED MHM TALK AT SEMINAR/EXHIBITION
30
MHM INCREASE ENQUIRY LEVEL
31
MHM CRAFTING ELECTRONIC NEWSLETTER FROM CLIENT HTML - INCLUDES HTML WEBPAGE TO WEB NEWSLETTER ADJUSTMENT AND CHANGES - INCLUDES PR CRAFTING AND ADVICE FROM BASIC MATERIAL - MHM SEND, PR CAN BE REUSED BY CLIENT PR ROUND TOP 250/500 UK/IRELAND OEM CONTACTS PLUS WIDER LIST IF REQUIRED
32
MHM + ‘ELECTRONICSMANUFACTURE’ FOR UK/IRELAND
33
MHM + ‘ELECTRONICSMANUFACTURE’ FOR UK/IRELAND
34
MHM OPTION : MHM TALKS AT CLIENT ARRANGED ‘OPEN DAY’ - INCLUDES SLIDE PRESENTATION AND TRAVEL TIME (ONLY AVAILABLE IN CONJUNCTION WITH OTHER ITEMS) - EXPENSES IN ADDITION - NEED BIG DRAW UNDER PRESENT CIRCUMSTANCES (EG LONDON)
35
MHM SENSE WHAT THE OEM REQUIRES
36
MHM RFQ GENERATOR STEPS
37
MHM SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY DESIGN QUESTIONNAIRE/PRIORITISE TARGETS OEM INTERVIEWS AND WRITE-UP 50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’
38
MHM GENERATE SALES
39
MHM RFQ GENERATOR STEPS
40
MHM GENERATE SALES LEADS MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN REMPLOY PROPOSITION VALIDATION/ DEVELOPMENT ANALYSIS BY KEY CHARACTERISTICS
41
MHM GENERATE SALES VISITS OPPORTUNITIES MHM IDENTIFY OEMS OK WITH SALES VISIT MONITOR
42
MHM REPEAT THE PROCESS
43
MHM RFQ GENERATOR STEPS
44
MHM LEVERAGE UK/IRELAND EMS DEVELOPMENT – COST EFFECTIVELY WITH MHM ££ CUMULATIVE LEADS GENERATION PROGRAMME + 3/2009 OUTPUT20002000 PROPOSAL & CAMPAIGN OUTPUT DEFINITION 02000 OFFER WHAT THE OEM REQUIRES + DEFINE STRATEGY 6502650 INCREASE AWARENESS + INTERNET PR TO GET BETTER KNOWN13504000 SENSE WHAT THE OEM REQUIRES REFINE STRATEGY + SURVEY KEY TARGETS – GET MEETINGS30007000 + GENERATE SALES LEADS + GENERATE SALES VISITS OPPORTUNITIES COSTS – PROGRAMME7000
45
MHM MHM EMSA SERVICES CURRENT + UK/IRELAND AND WEBSITE INFO – UK/IRELAND LEADS TARGETING + CEE - ACCESS 2009 UK OEM INFO NOW WITH RE-SUBSCRIPTION CUSTOM LEADS GENERATION + INTERNET MARKETING – CAN SUBSCRIBE TO UK ONLY PROMOTION FOR - ‘MEDICALEMS’ - ‘ELECTRONICSMANUFACTURE’ RFQ GENERATOR PROJECT + PROPOSAL ON REQUEST
46
MHM EMS OPPORTUNITY IN THE UK & IRELAND - 2009 UK/EUROPE COMMUNICATIONS HIGH END INDUSTRIAL, INSTRUMENT & CONTROL MEDICAL & INDUSTRIALCOMPUTINGMILITARY & AEROSPACE
47
MHM EMS OPPORTUNITY IN THE UK & IRELAND - 2009
48
MHM EMS OPPORTUNITY IN THE UK & IRELAND – 2009 (CONTD)
49
MHM INTRODUCTION, SCOPE AND METHODOLOGY + FIRST POST ‘CREDIT CRUNCH’ OEM OUTSOURCING INTERVIEWS... 45 FRESH OEM OUTSOURCING INTERVIEWS IN Q1/Q2 2009
50
MHM UK/IRELAND OUTSOURCING OEMS INCREASING OUTSOURCING SOME OF THIS IS OFFSHORE
51
MHM EMS UP, DOWN OR STABLE?
52
MHM REGIONS OF PREFERENCE
53
MHM AMSCREEN – BOLTON, UK
54
MHM AMSCREEN – BOLTON, UK (CONTD)
55
MHM AMSCREEN – BOLTON, UK (CONTD)
56
MHM AMSCREEN – BOLTON, UK (CONTD)
57
MHM AMSCREEN – BOLTON, UK (CONTD)
58
MHM INTEGRATED OUTSOURCING – INDUSTRIAL, INSTRUMENT & CONTROL
59
MHM MHM EMSA SERVICES CURRENT + UK/IRELAND AND WEBSITE INFO – UK/IRELAND LEADS TARGETING + CEE - ACCESS 2009 UK OEM INFO NOW WITH RE-SUBSCRIPTION CUSTOM LEADS GENERATION + INTERNET MARKETING – CAN SUBSCRIBE TO UK ONLY PROMOTION FOR - ‘MEDICALEMS’ - ‘ELECTRONICSMANUFACTURE’ RFQ GENERATOR PROJECT + PROPOSAL ON REQUEST
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.