2. 2 Service Model  Proposed Resources- Nurse Advisers  Marketing Approach- Media campaign  GP Engagement/Case Finding

3. 3 Programme Overview Local marketing Test your heart clinics Call centre/website

4. 4 Programme Overview Patient contacts service Appointment made Patient reminder sent Patient assessed Appropriate Advice given Reports to PCT

5. 5 Target population  Areas of high deprivation  Direct access to residents  Variety of tactics deployed  Leaflets  Posters  Radio  Free press  Local meetings  TARAs

6. 6 PCT Contacts  Public Health  Smoking Cessation  Healthwise  NDC  Pharmacy development group  Media and Communications  Clinical Groups  CHDW  DMetBoroCouncil  Vascular partnership group  Workplace coordinator  PN forum lead

7. 7 Scheduling Service  Core hours  0800 facility  Routing  Booking template- inclusion criteria  Script for schedulers  Tracking marketing source  Confirmation process  Patient previous attendance

8. 8 The website Homepage

9. 9 The website Why have a heart check?

10. 10 The website What does your heart check involve?

11. 11 The website Booking your appointment

12. 12 The website Healthy living: A step in the right direction

13. 13 The website Healthy living: 5 steps to a healthy diet

14. 14 The website Healthy living: 5 steps to getting active

15. 15 The website Healthy living: 5 reasons to stop smoking

16. 16 The website The launch event

17. 17 Venues  Libraries  Local pharmacy-Weldricks  Community housing  Workplaces  Family centres  Working Men’s Clubs  Bingo Halls  Leisure Centres  Summer Fetes

18. 18 Care Plan

19. 19 Why do population attend TYH Clinics ? Time/venue convenient 64% No waiting for appointment57% Able to see Test your Heart Nurse 54% Recommendation23% Instant results 56% Other comments:  ‘ Service not offered at GPs’  ‘ Heart problems run in my family’  ‘Important to know whether you’re ok or not so that you can deal with it’

20. 20 Advertising Breakdown

21. 21 Recommendations  82% would recommend the service to their Family  83% would recommend the service to their Friends  73% would recommend the service to their Neighbours

22. 22 Performance Management  Regular PCT reviews  KPI dashboard  Monthly summaries  Patient trajectory  Risk management

23. 23 Summary  Service model delivering reviews in target areas  Proactive marketing essential  Healthchecks well received  On going review of venue selection necessary  Alison.Buttery@innovex.com Alison.Buttery@innovex.com