1. Name of the Startup

2. Product / Service Offering Summary You may like to use the following sentence to bring out the key elements of the service offering “I sell A (“the product / service”) to B (“the core customer”). B has a problem C (“core customer’s pain point”). B can solve C by D (“value proposition”)

3. Customer / Market Analysis Customer pain point being addressed Definition of core customer segment

4. Customer / Market Analysis Market size – Total Addressable Market (in numbers and value) – Serviceable Available Market (in numbers and value) – Share of Marker (in numbers and value) (Please go to this link for more details on the above)link

5. Product / Service Details Technical features Product / service benefits Pricing Current status of development of the prototype / product

6. Intellectual Property Status Patents / Licenses etc if applicable

7. Competitive Differentiation Competitive benchmarking – Ideally a tabular comparison of your product features with that of the closest competitors, also listing down the parameters where the competitors would be better that you.

8. Competitive Differentiation How will you retain your competitive advantage in the future?

9. Operational Plan Go to market strategy Key partners and type of relationship Key supply / distribution channel Revenue model Key tasks and milestones for the next 12 months

10. Financial Highlights Unit Economics – Sales Revenues at the Unit Level – Variable Costs – Fixed Unit Costs – Unit Contribution – Fixed Corporate Costs – Gross Profit – Investments – Net Cash Flow First 6 Months cash flow projections

11. Financial Highlights 3-Year quarterly cash flows (if possible)

12. Status and offering of the company How much investment are you seeking and to achieve what?

13. Management Team and / or Advisors Details of the team members and advisors, mentioning relevant experience.