1. DIGITAL MARKETING AGENDA FOR REAL ESTATE SALES MEETING

2. GROWTH ORIENTED TOPICS Can digital marketing grow our pipeline of sales opportunities? What digital marketing do we currently do? Can digital marketing increase awareness of our services? Can we position ourselves better with digital marketing? Will digital marketing enable us to charge a higher commission? Can digital marketing decrease our average spend per sale?

3. ROUND TABLE ASSESSMENT What are our sales goals & are we achieving them? What digital marketing activities are we doing (ask each agent)? Digital advertising Social media Agent websites Content marketing (blogs, lead magnets, tripwires) Assess how effective your digital marketing activities are, and if there is any room for improvement

4. ROUND TABLE OPPORTUNITIES List our opportunities Increase our gross commission Increase the number of properties sold Increase our market share Increase awareness of our services Improve branding Reduce our cost per sale [ ADD YOUR OPPORTTUNITY ]

5. ROUND TABLE RESOURCES Where can we improve our digital marketing? What training do we need to improve our digital marketing? What resources do we need to improve our digital marketing? What are our constraints? Can we do digital marketing in house or do we need to outsource help?

6. ROUND TABLE DISCUSSION What is our strategy? Who will be the agencies digital marketing ambassador, to support agents? When can we start? What are the actions/ first steps we need to take?