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Web Analytics Fundamentals Presented by Tejaswi, Chandrika, Sunil
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What is Web analytics? Why we do Web Analytics? How does Web Analytics work? Web Analytics tool selection & Framework What all metrics we need to measure? Google Analytics Implementation Benefits Agenda
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What is Web Analytics? Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage Web Analytics provides the information about how visitors are interacting with your website and other internet properties to strengthen your customer conversion rates Web Analytics is an ongoing process that helps in attracting more traffic to a site and thereby, increasing the Return on Investment (ROI)
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Why we do Web Analytics? Better understand your website visitors and their online behaviour. Know from where your high-quality traffic comes Understand where visitors go on your website and what content resonates with them. Identify and track the factors that influence conversions. Track where traffic is coming from — it helps to determine where it is best to invest your marketing time and budget.
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How does Web Analytics works? Web Analytics MeasureReportsAnalyzeOptimize https://youtu.be/2xg6_9aFCd0?t=4
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Costing Features Testing & Implementation Solution Hosting Data Privacy Real time reporting Documentation, Language & Support
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Tools for implementation service and many more …
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Make sure that the actual code of the tracking script is configured correctly, with appropriate plugins enabled Example:
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There are some common variations in placing the code: HTML PHP Dynamic Content Implementation Google Tag Manager Google Analytics Tracking Code [GATC]
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ABC model https://www.e-nor.com/blog/google-analytics/abcs-of-google-analytics
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What all Metrics we need to Measure?
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Visits: It is a group of interactions that take place on your website within a time frame. Unique visits: The total number of individual visitors to your site during a specific period of time, not counting repeat visits by the same individual. Page views: Every time a user views a page, it is counted as a page view. Returning Visitors: A visitor with existing Google Analytics cookies from a previous visit Hits : A hit is a successful request from a visitor’s browser for ANY page element: images, media, scripts, etc. Search Engines: Google, Yahoo, Bing, Ask and others. This will include organic and paid traffic.
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Referring URLs: other Web sites sending traffic to you. These could be as a result of your banner ads or campaigns or blogs or affiliates who link to you. Pages/visit: This is the number of pages in your website that a user viewed during their visit. Average Visit Duration: The average amount of time a user spends on your website Length of Session: How much time visitors are spending on your site. Depth of Session (Average Page depth): The number of pages viewed for each session. Repeated views of a single page is counted Conversion Metrics like Onsite search terms, Product detail views, Transactions & Revenue
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http://blog.convert.com/ecommerce-conversion-optimization-101.html
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It is the percentage of visits where the user only viewed one page and left your website. Bounce rate: Total number of visits Viewing only one page Total Entry pages
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ABC Overview in Google Analytics:
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Example:
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ACTIVELY USING WEB ANALYTICS MAY LEAD TO:
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Better understanding of your audience and their needs Clear assessment of the effectiveness of your campaigns and traffic from other sources Confident and on-target business decisions
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Source : http://www.lynda.com/Business-Data-Analysis-tutorials/Web-Analytics-Fundamentals/123562- 2.html http://www.lynda.com/Business-Data-Analysis-tutorials/Web-Analytics-Fundamentals/123562- 2.html http://www.webanalyticsindia.com/2013-05-21/framework-web-analytics-tool-selection/ http://www.webanalyticsindia.com/2013-05-21/framework-web-analytics-tool-selection/ http://online-behavior.com/analytics/web-analytics-process-measurement-optimization http://online-behavior.com/analytics/web-analytics-process-measurement-optimization http://www.evolytics.com/analytics-services/digital-analytics-implementation/ http://www.evolytics.com/analytics-services/digital-analytics-implementation/
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THANK YOU
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