1. Clara Strasenburgh Mrs. Zacherl Promotional Strategies

2. Miami International Pow Wow Fact and Figures Tradeshow Produced by U.S Travel Association Number of booths: 1,200 Exhibitors: U.S supplies of USA travel products and destinations Attendees: International and domestic buyers and international journalists Total attendance expected: 5,500 Number of countries represented: 70+

3. Webinar Seamless Video

4. Who? International and domestic buyers Travel Organizations Exhibitors International and U.S Journalists

5. What? Annual event Buyers and sellers come together to come up with ways to increase U.S travel Promote U.S as a top travel destination

6. Where/When Miami, FL May 16 th -20 th Miami Beach Convention Center

7. Why? Attendees can conduct business that otherwise would have been done through extensive travel Advertising opportunities New travel trends Generates up to $3.5 billion in Visit USA Travel

8. Product Business Appointments Advertising opportunities Networking

9. Price More expensive if not a member Depends on if you are a member, non-member, board member exhibitor, or journalist Depends on what booth register for Early registration discount

10. Place Miami Beach Convention Center Discount airline fares American Express-7% to10% off United-5% off Ground transportation provided for-Shuttle bus Discount car rental rates available

11. Public Relations Press Release General “Contact Us” area Contact lists- powwowonline.com or excel database

12. Positioning Competitor- Discover America Pavilion Advantages over competitor: Smaller event Held in U.S Non-Business related events Website is more informative

13. Events Evening events Golf tournament-ancillary event Local sightseeing tours $10,000 drawing for buyers-last day

14. Keynote Speaker Gregg Brockway CEO and co-founder of TripIt

15. Fundraiser Environmental Coalition of Miami Beach Sell travel products Carry-on bags, travel size toiletries, passport wallet, make-up bag, etc. Positive image on the community Attractive beaches will increase tourism

16. Sponsorships Visit Florida- golf tournament Wyndham Hotel Group- diamond $150,000 Texas Tourism- diamond Dollar-rent a car- platinum $85,000 Best Western- platinum Amtrak- gold $50,000 City Pass- gold Gta- silver $15,000 Small World Publications- friends $5,000 Hard Rock- friends

17. FAQ’s General Registration Exhibitor Booths Appointments Powwowonline.com Pow Wow FAQ's

18. Exhibitor Information Admission/badges Booth set-up/tear down Booth décor Audio visual Freeman SmartSource Priority Networks

19. Registration/Housing Different depending on the attendee/organization U.S Travel Association accommodates housing for International buyers and journalist and for domestic buyers Exhibitors will have a discount hotel rate Host Hotels

20. Press Kit Press release Schedule Specialty items Sticker Miami Beach Convention Center Host Hotel & map Local sightseeing brochure

21. Specialty Advertising Items 4Imprint Key Flex Retractable Badge Holder-Cheaper item Loop Hole Lunch Cooler-expensive item Both items lime green

22. House Ad Promotes travel industry jobs GetATravelJob.com

23. Merchandise for Sale Lapel Pin-2009 $3 2009 & 2008 Lapel pins-$5 Add to shopping cart when register online

24. Advertisement Website-American Society of Travel Agents (ASTA) Magazine-Travel & Leisure and National Geographic Traveler

25. Competition Discover America Pavilion World Trade Organization (WTO)

26. Post-event Survey Attendees have a chance to give feedback on their experience Ways to improve New ideas Wiki

27. Questions??