1. The most powerful tools in the hands of those doing the most good REACH > ENGAGE > ACTIVATE

2. Page Why Mobile? A mobile first strategy is a future strategy Why Mobile?2 GenXers (Born 1965-1979 = 26.6% of US population) 2 nd fastest growing Text and Smartphone demographic Gives twice as much as Millennials Prefer text over calling Millennials (Born 1980-1995 = 27.4% of US population) Annoyed by voice calls, prefer text messages 83% donate to a cause, of which 84% donate online 91% review a website before giving.

3. Page Why Mobile? 99% of text messages are read. 90% are read within 3 minutes. 97% of US adults have a mobile phone. 74% of have a smartphone. 65% of social media usage happens on a mobile phone. 51% of internet searches happen on a mobile phone. 51% of emails are read on a mobile phone. A mobile first strategy is a future strategy Why Mobile?3

4. Page Mobile Fundraising Solution Advertise keywords to raise average mobile donations Mobile Fundraising Solution 4 o Use simple keywords and short code - Text GEN to 41444 o Opts everyone in o Sends automated fulfillment SMS text reminders o Donations of ANY size and recurring o Relationship building makes for more proactive conversion o Build a list of new donors in the process Why send people to a website when you can send your website to them?

5. Page Mobile Messaging Engages donors and supporters with 99% open rates Mobile Data Solution 5 “ o Use messaging to communicate, engage and drive attendance to events o Create and schedule a series a series of messages o Engage with links to video, maps, events, directions o Unsubscribe or opt-out option o Build opt-in widgets for your website

6. Page Crowdfunding / Peer to Peer Solution Individual Staff and Volunteer Fundraising Pages Peer to Peer Fundraising Solution 6 o Individuals setup personalized mobile fundraising pages o Each fundraiser has their own personalized page/URL o Staff, Friends and Volunteers customize page with photo, goal and message. o Fundraisers promote over text, social media and email. o Organizations collect 100% secure donations and donor data.

7. Page Pair Mobile and Direct Mail Use mobile to improve direct mail response and ROI Pair Mobile and Direct Mail 7 o Add a Text keyword and corresponding short link to mailer o Create a campaign specific landing page o Everyone who texts is directed to your donation page o Expand your potential donor and supporter list o Track results online in real time o Use mobile to improve direct mail engagement and ROI o Don’t wait for them to go to our URL

8. Page Online Donation Solution Increase retention rates and online gift size by 38% with branded mobile donation pages Online Donation Solution 8 “ o Custom fields o Automatic receipts o Embedded form or full splash page o Optimized for any device o One time and Recurring Donations

9. Page Mobile Focus9 Donation Splash Page Dynamic Rich Optimized Donation Forms

10. Page Event Fundraising Solution Increase event revenues by 25% with the convenience of mobile Event Fundraising Solution 10 o Attendees can make donations of any size o Real time results displayed on-screen o Host shows a thermometer and makes a call to action o Donations appear on the screen o Tickets can be purchased Seeing average gifts of $167 Seeing 30-40% response rates Achieving 85% fulfillment rates

11. Page Mobile Focus11 Event Thermometer Text ARMY YOUR AMOUNT YOUR NAME to 41444 Event Thermometer Real time and dynamic and inspires action

12. Page Mobile Cause and Optimal Giving MobileCause is the leader in mobile fundraising and messaging technology. Providing powerful cloud- based solutions to 23 of the 100 largest US-based nonprofits. Optimal Giving has licensed the Mobile Cause platform to provide small and mid-sized nonprofits with the complete MobileCause platform at a discounted rate. Your Trusted Partners Trusted Partner 12

13. Page Optimal Giving Our passion is serving Nonprofits and the people who dedicate their lives to making this world a better place, one day at a time, one life at a time. How Can We Best Serve You? Your Trusted Partners 13 More for Your Mission