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2. DAN SIMPSON CONTENT CONNOISSUER Media Social Websites Newsletters CLAIRE STURROCK BRAND BAKER Brand guidelines Collateral Conference & events Marketing campaigns RENEE HANCOCK MARKETING MASTER CHEF Strategy Reputation Issues Stakeholder engagement Your chefs today…

3. Today’s workshop will give you three recipes for success: 1.Effective media stories 2.Social media posts 3.Relevant and timely promotions and events Something to take away with you

4. The are six basic ingredients that can lead to a ‘tasty’ media story. 1.Exceptional – NILS worker writes 1,000 th loan 2.New – Award winning No Interest Loans Scheme comes to town 3.Topical – NILS provider calls on major political parties to make election commitment 4.Human interest – NILS loans for iPad means Tracey can keep up with her classmates 5.Impact – Local loan program reached 10,000 people 6.Conflict – Community loan provider concerned about local payday lending A recipe for media success

5. What’s the key ingredient? Exceptional New Topical Human interest Impact Conflict

6. Exceptional New Topical Human interest Impact Conflict What’s the key ingredient?

7. Exceptional New Topical Human interest Impact Conflict What’s the key ingredient?

8. Exceptional New Topical Human interest Impact Conflict What’s the key ingredient?

9. Media hook brainstorm In your groups discuss the event, clients and issues that were used in the examples. What news, milestones and events are on the horizon that your programs could use to attract media attention?

10. Why use social media? It’s where your clients hang out

11. Basic guide for social media Social media is a place to interact, entertain and inform. It is not a bulletin board or advertising platform. Content guide Educate & inform 30% Engage & discuss 30% Entertain & connect 30%

12. Educate and inform

13. Engage and discuss

14. Entertain and connect

15. Have a go Using one of these trending topics or upcoming events, draft a Facebook post that would appeal to your audience. Trending topics: Star Wars Princess Kate Robbie Williams State of Origin Long weekend James Bond Upcoming events: Election Day Queen’s Birthday Winter solstice Halloween White Ribbon Day International Day of persons with disabilities Christmas in July

16. Final tips Respond to questions and comments – even if they’re negative Try to have one or two people curate your page Consider target promotion – you can target to your community Follow other organisations (like us!) to engage, share and get ideas for content Facebook.com/microfinancegs

17. Recipe for success Why use events? Connect to your community Raise your profile Build and maintain relationships Find new clients Have your voice heard Know your purpose Plan Plan Plan! Be resourceful Build momentum Communicate often Follow up Why?

18. Carers Victoria Launch BaptistCare milestone Good Money launch Some we prepared earlier

19. Have a go Title Purpose Main drawcard Guests International Women’s Day National Volunteer Week You’ve reached 10,000 loans Significant birthday for your organisation NAIDOC Week SuggestionsPlan your event

20. Your recipe card