1. W HAT IS AN ADVERTISEMENT ? Write down your definition on a piece of paper. Definition: Something that is trying to influence a person to “buy” a product, service or idea Business pay BIG dollars to advertise!!!!! A 30-second ad in last year’s Super Bowl cost advertisers…..30-second ad in last year’s Super Bowl

2. W HERE DO YOU USUALLY FIND ADVERTISEMENTS ? TV Billboards Newspaper Internet Facebook News Weather Sports Where else???

3. B RANDING The advertising of products in such a way that consumers have instant, positive, brand-name recognition and association with a particular company Ex) McDonalds - Golden Arches What else??

4. M EDIA A material or technical means of expression TV, Radio, Print, Online

5. P ERSUASION The act of moving by argument to a belief, opinion or course of action Buying something to be “popular” or look good

6. D EMOGRAPHIC Relating to the statistical study of human populations, especially with reference to size, age, race, religion, social class and geographic locale. Ex) males age 18-25 Ex) Female Athletes - not a specific demographic but a market to sell to….

7. H OW MUCH DOES A CELEBRITY GET PAID FOR AN ENDORSEMENT ? Top 10

8. REVIEW Give me an example of a type of media. Give me an example of a specific Demographic. Give me an example of a brand.