1. Unit 2 Activity 5 Advertising for all
SpringBoard English Language Arts Grade 7. Teacher ed. College Board, Print.
Unit 2 Activity 5
Advertising for all

2. Brainstorming: Coming up with as many ideas as possible on a topic
Learning Targets
Webbing- a graphic organizer with circles connected with lines to indicate relationships among ideas
Discussion: Engaging in small group discussions, often with assigned roles; to consider a topic or question
Brainstorming: Coming up with as many ideas as possible on a topic

3. Guided Reading
1. This lesson focuses on examining product advertising and how it influences youth.

4. Individual Responses

5. Small Group Discussion

6. Consumer Choices
Think about some of the things you recently bought. Next to each category in the chart below, list at least one specific item that you spent money on or had someone else buy for you within the past year. You may leave some categories blank. In the last column, note whether or not you saw an advertisement for the product before you made the purchase. Also answer questions: 4 &5.
Individual activity

7. Consumer Choices Why do you think we are more likely to buy
certain brands over others?
Think: Role of adverting and marketing
Fishbowl Discussion: Inner circle discuss while outer circle assess peer interactions and looks for examples of norms. Then switch roles

8. Reflection/Brainstorm on Fishbowl discussion:
What can we do to identify and address issues when speaking and listening breakdown?
What can we do as participants to help make the discussion more engaging?

9. Who are our Celebrities?

10. Why do we find them fascinating?

11. Why do we buy products endorsed by celebrities?

12. Celebrities and Marketing
With a partner or a small group, identify famous singers, musicians, actors, or sports figures who have influenced how people dress or behave

13. Celebrity Endorsement Example 2

14. Celebrities and Marketing
Many celebrities earn millions of dollars promoting products to consumers. Working again in pairs or groups, identify two celebrities who regularly promote particular products.

15. Expository writing Prompt
Respond to the following question in a well-developed paragraph: Why can celebrities have a significant influence on consumer choices? Be sure to:
Introduce your topic clearly.
Develop your topic with relevant details and examples.
Express your ideas with precise, clear language, and avoid wordiness.
(Topic Sentence) Celebrities can have significant influence on consumer choices because …
(Example/Detail) For example, …
(Commentary) This examples shows …
(Example/Detail) Another example …
(Commentary) This example shows …
(Example/Detail) One last example, or Finally …
Example:
Celebrities can have significant influence on consumer choices because they are recognizable and admired by a target audience.  For example, Lea Michele, star of Glee, has been a spokesperson in advertising for the cosmetic firm L’Oreal. This example shows that a business believes that a television star who is recognizable and popular can convince a population of TV viewers to buy their products…

16. Writing Research Questions
Keeping the topic of marketing to children and young people in mind, write at least two more research questions based on the thinking and discussions in this activity.

17. Brainstorming: Coming up with as many ideas as possible on a topic
Learning Targets
Webbing- a graphic organizer with circles connected with lines to indicate relationships among ideas
Discussion: Engaging in small group discussions, often with assigned roles; to consider a topic or question
Brainstorming: Coming up with as many ideas as possible on a topic