1. Digital Communication Report December 2014

2. Facebook Increase of 301 fans. In terms of fans, we had basically the same growth of the previous months. We continue to have a good engagement and good interaction with users, even without any investment in Facebook Ads for the month. Twitter 114 new followers. In other words, an organic increase of 1.17%. 112 mentions in the period. Instagram Decrease of 35 likes. Since we are talking about social networks this is not a big loss. The main reason for this occurrence is due to the cleaning that Instagram has made to eliminate false and spammers profiles. We continue to post good pictures on Instagram that call a lot of attention from users. Abstract

3. Facebook Overview Total comments Total shares Total likes 756 44 34 Number of fans on January 1 12,203 Increase of 301(2.34%) Total posts 43

4. In December, the fan page received 301 new fans against 300 reached in the last month. During the month, the main focus was offered content related to year-end tips with Evernote, including Christmas and tips for planning the holidays with Evernote. The fan page also continued to offer content related to Evernote Business, such as the four verbs campaign and the platform resources, talked about webinar and posted all the updates of Evernote and content published originally on the blog. Fans The graph above shows the amount of people liking and unliking the page.

5. According to Sprout, the average audience per post was 705. Interesting images regarding the Evernote Business and the tips related the holidays called the attention of our users. Considering the complete number, our posts reached more than 31 thousand unique people. Posts reach

6. The most popular post was the one with a higher range, published on the December 23. Without investment, it reached 3,694 unique people and also received 22 likes and 3 shares. Most Popular Post

7. We would like to highlight the above posts about the Christmas and New Year message, which had no investment and reached a great result. The Christmas post had 35 likes and the New Year post had 52 likes. Posts about holiday greeting messages

8. This was the least popular post in the month with only 7 likes and 215 unique people reached. Least Popular Post

9. This month we gathered 114 followers on Twitter. Our team is always online on Twitter via Sprout Social. The objective is to build a strong relationship with the followers and always be aware with the new messages. Twitter Overview Number of followers on January 1: 5,180 Increase of 114 (1.17%) Return to abstract

10. The graph below shows mentions of our profile (including retweets) made by followers during the month: 112 total mentions against 153 in November. There was a split between positive and negative mentions because of the last bugs that users have faced in Evernote. Twitter

11. These are our top key influencers in December, according to the mentions made by them during the month. These mentions also include retweets made by these followers. Twitter

12. Using Sprout, it is possible to notice the most popular hashtags and topics which are the most used. The hashtag #evernote is always in the first position in terms of mentions and in this time “notas” was at the top of the topics frequently mentioned.

13. Instagram Overview Total comments in December Total likes in the space 10 Return to abstract 785 Total of likes in December 2,662 Decrease of 35 likes

14. Our most popular photo received 141 likes. Our top four most liked in December varied from 72 to 141 likes. Our most commented content had 6 interactions. Instagram Overview

15. Most Liked Post On December 31, the post with the New Year message received 141 likes.

16. Most Commented Post On December 10, the post with the tip about how to save business cards in Evernote, received 51 likes and 6 comments.

17. Evernote blog Overview Total comments in December Total posts in December 6 Return to abstract 1 Total User Stories produced in December 9

18. The strategies for all of the social media spaces of Evernote are working well. We have mainly concentrated on generating engagement and build a good relationship with the fans of Evernote with interesting content to call public attention, as well as the use of good pictures. As we mentioned on this report, the Facebook page had a good result this month in terms of engagement even without the realization of investment in posts. But it is important to remember that to achieve even greater results you need to invest in strategic posts to Evernote. With almost the same growth observed in the last month, our Twitter profile remains offering a good engagement rate. An important part of our strategy is to create a real dialogue with people to build a strong relationship. We will always keep increasing contact with heavy users and influencers to show how cool Evernote is. We produced one User Story for the blog with a brazilian writer who uses Evernote to draft their stories and give life to their characters. The users identify themselves with experiences told by other users. Conclusion

19. Next steps Work on producing posts with tips about organization for 2015 using Evernote. Continue producing content about how to use Evernote for personal and work purposes, focusing on Evernote Business. Keep stimulating the users with interesting information, such as User Stories and good tips. Continue to build relationship with users via Facebook, Twitter, Instagram and Blog. Keep working with the influencers, heavy users and bloggers. The content partnerships are a good way to gain visibility. Offer different pictures about Evernote routine on Instagram.

20. Bruno Toranzo brunotoranzo@gaspar.com.br +55 11 3037 3203 Beatriz Bianco beatrizbianco@gaspar.com.br +55 11 3037 3216 G&A Comunicação Corporativa Rua Dona Ana Helena S. Gusmão, 230 São Paulo, SP, Brasil +55 11 3037 3200

21. PR Report December 2014

22. Media Coverage 43 Articles 19 - Tech 6 - Business 17 - Lifestyle 1 - Education Startupi – 09/12/2014 Você S/A – 15/12/2014 Tribuna da Bahia 11/12/2014

23. Aline Merchan alinemerchan@gaspar.com.br alinemerchan@gaspar.com.br +55 11 3037 3228 Natália Falcón nataliafalcon@gaspar.com.br +55 11 3037 3204 G&A Comunicação Corporativa Rua Dona Ana Helena S. Gusmão, 230 São Paulo, SP, Brasil +55 11 3037 3200