1. ‘Telling the Port Story’ Heather Morris Director of Communications and Community Relations

2. Helping the Port prosper The Communications Division promotes the Port and international trade by informing and educating the industry and community – “telling the Port Story…your story.”

3. Communications Tool Box: We Tell the Port Story Through: Advertising Newsletters: Industry/Community Electronically – web and email Videos…clips Educational programs Community events

4. Trade advertising

5. More trade advertising These ads run in the Journal of Commerce Cargo Business News American Shipper Cunningham Report

6. On-line Advertising… http://cargobusinessnews.com/

7. On-line Advertising…

8. Clean Trucks Program Ads This is a billboard on the 710 Freeway, but we’ve also placed ads in the Press-Telegram, Grunion Gazette, Long Beach and Los Angeles Business Journal

9. More Clean Trucks…

10. Community advertising

12. Newsletters, email and print

13. Email updates Subscribe at www.polb.com/subscribe

14. Social media www.facebook.com/PortofLB

15. Tweet, tweet www.twitter.com/portoflongbeach

16. Port TV: ‘Pulse’ and YouTube www.youtube.com/portoflongbeach

17. Community outreach Join us at Green Port Fest, the annual open house attended in 2009 by 10,000 friends, neighbors

18. Reaching out with harbor tours…

19. Community events…

21. Let’s Talk Port, New Series Begins…

22. What do we get out of it? Huge benefits… Informed public Port supporters Transparency Goodwill … a great investment!

23. Educational Outreach

24. The result is Public and industry support for $750 million Middle Harbor Project to improve efficiency, cut pollution 50%, create 14,000 new jobs

25. Next up The Port is proposing to replace the aging bridge with a $1.1 billion replacement to improve traffic flow and safety

26. We need your support Construction would support $2.8 billion in economic activity and 4,000 jobs a year for six years, and keep the Port competitive