1. Lesson 3.1 – Industry Segments

2. LESSON 3.1 Intro to Basic SEM Principles Industry Segments Industry Segments: Grouping of similar types of products or services offered to consumers by businesses within the same industry There are many segments of the sports and entertainment industries

3. LESSON 3.1 Intro to Basic SEM Principles Industry Segments Segments In Sports Business  Sports Tourism  Sporting Goods  Sports Apparel  Amateur Sports  Olympic Sports  High School Athletics  Collegiate Athletics  Professional Sports  Motor Sports  Recreation  Outdoor Sports  Health Clubs / Fitness  Sports Marketing Firms  Event Management  Governing Organizations  Facility Management  Action Sports

4. LESSON 3.1 Intro to Basic SEM Principles Industry Segments Segments In Entertainment Business  Filmed Entertainment  Television Networks  Television Distribution  Recorded Music  Video Games  Radio Services  Internet Advertising  Publishing Sector  Digital Media Services  Broadcasting-Satellite Services  Theatre & Performing Arts  Casinos & Gaming  Fine Arts  Theme Parks / Amusement Parks

5. Intro to SEM Business Principles LESSON 3.1 REVIEW (ANSWERS) 1) Define and provide examples of sports and entertainment industry segments  Sports Tourism  Sporting Goods  Sports Apparel  Amateur Sports  Olympic Sports  High School Athletics  Collegiate Athletics  Professional Sports  Motor Sports  Recreation  Outdoor Sports  Health Clubs / Fitness  Sports Marketing Firms  Event Management  Governing Organizations  Facility Management  Action Sports

6. Intro to SEM Business Principles LESSON 3.1 REVIEW (ANSWERS) 2) Define and provide examples of sports and entertainment industry segments  Filmed Entertainment  Television Networks  Television Distribution  Recorded Music  Video Games  Radio Services  Internet Advertising

7. Intro to SEM Business Principles LESSON 3.1 REVIEW (ANSWERS) 2) Define and provide examples of sports and entertainment industry segments  Publishing Sector  Digital Media Services  Broadcasting-Satellite Services  Theatre and Performing Arts  Casinos and Gaming  Fine Arts  Theme Parks and Amusement Parks