1. Putting New Media to Work in the Parish and School

2. Why use New Media? The seating capacity at St. Louis Cathedral is 1000 Archbishop Aymond’s Facebook posts’ average reach is over 5000

3. Communication and Mercy: A Fruitful Encounter MESSAGE OF HIS HOLINESS POPE FRANCIS FOR THE 50th WORLD COMMUNICATIONS DAY We could read… We could watch…

4. New Media Usage Infographic: Carlos Monteiro, AdWeek

5. What is New Media? Basically, new media is defined as a means of mass communication using digital technologies such as the Internet and/or Smart Devices. Facebook Twitter YouTube Instagram Blogs Pinterest Periscope Snapchat Tumblr Wikis New app everyday!

6. Let’s compare… Who’s using Facebook?Who’s using Twitter?

7. Let’s compare… Who’s using Pinterest?Who’s using Instagram?

8. What is New Media? Basically, new media is defined as a means of mass communication using digital technologies such as the Internet and/or Smart Devices. Facebook Twitter YouTube Instagram Blogs Pinterest Periscope Snapchat Tumblr Wikis New app everyday!

9. Is using New Media for your parish? Before launching any social media project make sure it is the appropriate method. Ask the following questions: Who is the audience? Is the audience active in this forum? Is this the best way to reach the audience? Is the “cost” worth the numbers? How will success be measured?

10. General New Media Guidelines All information posted must adhere to Church teaching; must be professional, respectful and courteous; must avoid debating in any manner Remember to consider your sources and NEVER allow an individual’s personal social media account serve as the institutional account.

11. Staffing New Media Have more than one person monitoring or at least a progression in place so if there is any question on a comment it moves up the progression for discussion; Must be able to handle monitoring of volume of comments and respond when necessary and appropriate; Display good judgement in determining whether to respond to appropriate comments or requests for dialogue in a timely manner with guidelines regarding content of that response.

12. Tips and hints for what works in New Media Liking and sharing content from partners in ministry and colleagues. Including links to online resources. Photos that show your ministry in action. Photos that show the beauty of your parish and school. Consistent messaging that people look for daily such as the daily readings or a Saint of the Day. Videos – even those taken on a smart phone can boost your Facebook likes! Consider creating a “Social Media Calendar”.

14. Ready to get started? Sarah McDonald, Director of Communications (504) 596-3023 or smcdonald@arch-no.orgsmcdonald@arch-no.org Maddy Thibodeaux, Communications Coordinator (504) 596-3029 or mthibodeaux@arch-no.orgmthibodeaux@arch-no.org Get more resources and download this PowerPoint at: NOLACatholic.org