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Developing a sustainable Social business (collaboration) strategy Copyright ChangeManagement Toolbox

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Presentation on theme: "Developing a sustainable Social business (collaboration) strategy Copyright ChangeManagement Toolbox"— Presentation transcript:

1 Developing a sustainable Social business (collaboration) strategy Copyright ChangeManagement Toolbox http://stateofchange.com.au/

2 today Limited time Very high level overview of the process Opportunity to share some of the data What businesses are using it for Experience some of processes around business needs Copyright ChangeManagement Toolbox http://stateofchange.com.au/

3 Outline Social media overview POST strategy framework People and Objectives Strategy Tools Creating an action plan Next steps Copyright ChangeManagement Toolbox http://stateofchange.com.au/

4 The journey Adapted from O’Reilly 2008 Copyright ChangeManagement Toolbox http://stateofchange.com.au/

5 Social media overview

6 Social media “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media … Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control” Rupert Murdoch, Wired July 2006.

7 Social media – what is it? Mashable asked. Here are some of the responses: http://mashable.com/2010/06/02/what-is-social-media-2/ Copyright ChangeManagement Toolbox http://stateofchange.com.au/

8 Social media: the stats

9 Global social media demographics Copyright ChangeManagement Toolbox http://stateofchange.com.au/

10 Australia online Copyright ChangeManagement Toolbox http://stateofchange.com.au/

11 Australia Facebook usage Copyright ChangeManagement Toolbox http://stateofchange.com.au/

12 Social media for business purposes

13 Australian business in social media Copyright ChangeManagement Toolbox http://stateofchange.com.au/

14 Australian business in social media Copyright ChangeManagement Toolbox http://stateofchange.com.au/

15 Public vs private sector Copyright ChangeManagement Toolbox http://stateofchange.com.au/

16 Public sector in focus Copyright ChangeManagement Toolbox http://stateofchange.com.au/

17 Social media for business Copyright ChangeManagement Toolbox http://stateofchange.com.au/

18 Social media for business It can be developed in your organisation: by stealth constrained, start small – grow to the light quick wins big bang Copyright ChangeManagement Toolbox http://stateofchange.com.au/

19 TMR Facebook Copyright ChangeManagement Toolbox http://stateofchange.com.au/

20 TMR Twitter Copyright ChangeManagement Toolbox http://stateofchange.com.au/

21 Case: VicRoads Copyright ChangeManagement Toolbox http://stateofchange.com.au/

22 Case: VicRoads Copyright ChangeManagement Toolbox http://stateofchange.com.au/

23 Case: VicRoads Copyright ChangeManagement Toolbox http://stateofchange.com.au/

24 Case: VicRoads Copyright ChangeManagement Toolbox http://stateofchange.com.au/

25 Deloitte community Copyright ChangeManagement Toolbox http://stateofchange.com.au/

26 POST framework

27 POST framework Cory pls source Copyright ChangeManagement Toolbox http://stateofchange.com.au/

28 POST framework Who is your audience? What is the population size? Where are they located? What demographic are they? What are their preferred communication methods? What level are their technology skills? Copyright ChangeManagement Toolbox http://stateofchange.com.au/

29 POST framework What are you trying to achieve? What is the business requirement? What are the opportunities? What is your purpose in engaging with your audience? What does success look like? How does it contribute to organisational goals? Copyright ChangeManagement Toolbox http://stateofchange.com.au/

30 POST framework How are you going to get there? Who will be responsible for the work and accountable for the outcome? What activities already exist in your organisation? What is your timeline? What barriers are in place? Who? What? Why? Set clear social media policies. Copyright ChangeManagement Toolbox http://stateofchange.com.au/

31 POST framework Which tools will support your needs? What tools are available & suit your needs? Which tools are your audience already using? Do you have available the required skills & time to create content, maintain tools & manage communities you need? Consider that different tools require different levels of resourcing – in technology, staff and time. Copyright ChangeManagement Toolbox http://stateofchange.com.au/

32 Business needs

33 Consider:  What are your current and future business needs?  What are the good things that are happening? How could they be improved?  What are the issues and challenges? eg ageing workforce, new strategy being rolled out, duplication of effort, silo culture. Write one business need per post-it note. Copyright ChangeManagement Toolbox http://stateofchange.com.au/

34 What is the picture Take the business need post it notes Cluster them into like themes Copyright ChangeManagement Toolbox http://stateofchange.com.au/

35 What is the picture Based on your personal business needs that are top of mind Self select into the cluster that works for you Copyright ChangeManagement Toolbox http://stateofchange.com.au/

36 POST framework: Strategy

37 Governance By David Blackwell. http://www.flickr.com/photos/mobilestreetlife/4179063482/ http://www.flickr.com/photos/mobilestreetlife/4179063482/ Copyright ChangeManagement Toolbox http://stateofchange.com.au/

38 Policy in business Copyright ChangeManagement Toolbox http://stateofchange.com.au/

39 Policy ABC one page policy http://www.abc.net.au/corp/pubs/documents/useOfSocialMedia.pdf Copyright ChangeManagement Toolbox http://stateofchange.com.au/

40 Staff education & guidelines http://exchange.telstra.com.au/training/flip.html Copyright ChangeManagement Toolbox http://stateofchange.com.au/

41 Department of Justice – Vic Oz Copyright ChangeManagement Toolbox http://stateofchange.com.au/

42 How & when to respond http://en.wikipedia.org/wiki/US_Air_Force_We b_Posting_Response_Assessment

43 Action relating to the barriers Taking into account if these issues are simple, complicated or complex: Discuss ways that you could approach addressing the issue selected - appoint a scribe to capture the ideas Copyright ChangeManagement Toolbox http://stateofchange.com.au/

44 The process from there would be: Stakeholder mapping and planning Stakeholder power and influence matrix Action planning RASCI Pitch it Ritual Dissent Review Where to from here Copyright ChangeManagement Toolbox http://stateofchange.com.au/

45 © 2010 Change Management Toolbox content not created by Change Management Toolbox acknowledged Tools workshop Wednesday am Places still available Copyright ChangeManagement Toolbox http://stateofchange.com.au/

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