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2. The museum will tell the complete story that has never been told before of the Mailing Industry to many audiences. 2

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4.  Over 250 years old  8.4 million US jobs  $1.3 trillion in sales revenue  8.6% of the US GDP  An industry in transition with loss to core of business yet projecting growth due to e-commerce  Touches every private & public sector of the economy with jobs in all congressional districts  Dependent upon the viability of the universal USPS network 4

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7. 7  Visibility  Education  Contribution to the United States communication and commerce channels  Highlight the inventors and innovators  Highlight the key industry players today  Demonstrate the size and impact of the industry  Examine relevance to the digital age

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10. 10 Forestry and Paper Industry Printers Newspapers and Magazines Catalog and Mail Order Envelope Manufacturers List Brokers, Data Processes, Software Vendors Letter and Mail Shops Fulfillment and Package Services Logistics Direct Mail Marketers, Advertising Agencies, Designers Equipment Manufacturers Large Transactional Mailers

11. 11 Mailing Industry Steering Committee Segments for Quarterbacks Forestry and Paper Printers Newspapers and Magazines Catalog and Mail Order Envelope Manufacturers List Brokers, Data Processes, Software Vendors Letter and Mail Shops Fulfillment and Package Services Logistics Direct Mail Marketers, Advertising Agencies, Designers Equipment Manufacturers Large Transactional Mailers Support Members Gene Del Polito John Nolan Kent Smith Karen McCormick Leo Raymond Ernie Rojas Allen Kane Amy Borntrager Allie Swislocki Marty Emery

12.  Steering Group  Network with the industry components  Help identify stories to tell  Help identify experts to tell the stories (High Level)  Multimedia components  Network for fundraising opportunities  Consolidated PR strategy 12

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17.  Raw Materials ◦ Forestry and Paper ◦ Envelope Manufacturers ◦ Equipment Manufacturers  Service Providers ◦ Printers ◦ List Brokers, Data Processors, Software Vendors ◦ Fulfillment and Packages ◦ Letter and Mail Shops  Content ◦ Large Transactional Mailers ◦ Direct Mail Marketers, Advertising Agencies, Designers ◦ Newspapers and Magazines ◦ Catalog and Mail Order  Logistics 17

18. 18 ActivitiesTimelineNotes Steering group feedback on website pilot planOct meeting Develop rules and technical requirementOctoberPilot envelope manufacturing first Open to receive infoNovember Develop pilot for testingDecember Usability testingDec-FebContractor QB timelinesJanuary Industry gives NPM a date for completed content & in- house media Initial NPM Workload 30-day turn- aroundpotential need for web editor Evaluate NPM WorkloadFebMarty to determine PR Planmid-JanuaryUSPS, Associations and industries to do advertising Launch Pitch2015 MayLaunch at NPF in CA Translate to Rotating GallerySept-NovNPM Staff Mailing Industry Timeline and Budget: Website

19. 19 Mailing Industry Timeline and Budget: Rotating Gallery ActivitiesTimelineNotes Overall Gallery PlanSept-NovExhibit Committee Meeting Determine what visitors wantMar-Apr 2015 front-end study (NPM Staff & Evaluator) How to tell the storyApril-May 2015NPM Staff and Steering Com. Follow Exhibit Planning Process Exhibit developmentMay-Jun 2015NPM Curators &staff Design & PrototypingJun-Nov 2015contractor Fabrication & ImplementationNov 2015- Mar 2016contractor Testing & RemediationMar-Apr 2016contractor in-house Launchmonth of NPF 2016Reception for 200 people PR Plan one month prior to launchPublic ads require external costs Education/curriculum ~3-4 month prior to launchNPM Staff & Outside Vendors Summative Evaluation ~2-3 months post launchNPM Staff & Evaluator First Exhibit Rotation Ongoing per phasing planPlanning, Design & Fabrication