1. An editorial is a short persuasive essay which usually contains the writer’s opinion or reaction. Purpose: to influence readers to think or act the same way the writer does.

2. Why write an editorial?  Inform- usually deal with serious issues (budget cuts)  Promote (Dollars For Darfur)  Praise- commend good deeds or events (classmate that set up a skate park)  Entertain (serious or funny what-to-do-in- our-town idea)

3. Choosing an Issue  Make sure it is of real interest to you and most of your audience.  Develop a clear statement of what you are trying to prove. –“The student council should represent the entire student body.”

4. Collecting: Gathering Support  What factors or evidence will support the case you are making?  Can you get the statements from written sources or from authorities that will support your main point?  Can you use comparisons to similar situations in support of your argument?  Is there a particular image or picture that you can use to strengthen your argument?  Can you effectively answer arguments on the other side? (opposing viewpoints)

5. Connecting  Present your strong arguments first and last.  Point out weakness in opposing viewpoints.  Offer solutions or suggestions.  Keep a positive tone, don’t get too emotional.

6. Correcting  Write about the issues.  Let the facts speak for themselves.  Keep paragraphs brief and direct. (a few effective examples or illustrations)  Don’t write about old news or news that is not important to a number of readers.  Make sure it is honest & accurate.  Use tasteful humor and wit.