Download presentation
Presentation is loading. Please wait.
1
Observation Václav Bubeníček
2
Structure of presentation OBSERVATION Exploitation of observation Forms of observation Rules of observation Example of observation
3
Structure of presentation OBSERVATION Exploitation of observation Forms of observation Rules of observation Example of observation
4
Exploitation of observation OBSERVATION Behaviour of buyer Approach of sales person Complement of questionnaire
5
Structure of presentation OBSERVATION Exploitation of observation Forms of observation Rules of observation Example of observation
6
Forms of observation OBSERVATION Structured form - formal Who What How Where When Non-structured form - informal Age, sex, influencing persons product kind, price, purchase kind, volume select based on price, brand, shopping list facility type, shelf position, preferences peak day time
7
Structure of presentation OBSERVATION Exploitation of observation Forms of observation Rules of observation Example of observation
8
Rules of observation OBSERVATION It is observation, do not forget Do not disturb buyer Do not care for motivation
9
Structure of presentation OBSERVATION Exploitation of observation Forms of observation Rules of observation Example of observation
10
Procedures Example Product selection analysis of product offer development of observation plan process of observation analysis of results
11
Procedures Example product selection analysis of product offer development of observation plan process of observation analysis of results
12
Analysis of product offer Example localisation of product in supermarket organisation of department of product placing of product on shelf sales promotion of product
13
Analysis of product offer Example localisation of product in supermarket organisation of department of product placing of product on shelf sales promotion of product
14
Analysis of product offer Example localisation of product in supermarket organisation of department of product placing of product on shelf sales promotion of product
15
Map of shelf Example
16
Analysis of product offer Example localisation of product in supermarket organisation of department of product placing of product on shelf sales promotion of product
17
Procedures Example product selection Analysis of product offer development of observation plan process of observation analysis of results
18
Plan of observation Example
19
Procedures Example product selection Analysis of product offer development of observation plan process of observation analysis of results
20
Procedures Example product selection Analysis of product offer development of observation plan process of observation analysis of results
21
Analysis of results Example Final table from observation:
22
Analysis of results Example Observation of brands
23
Types of users Example based on place of supermarket based on hour and date based on sex based on age based on preferences
24
Kinds of consumers Example based on place of supermarket based on hour and date based on sex based on age based on preferences
25
Typologie spotřebitelů Example based on place of supermarket based on hour and date based on sex based on age based on preferences
26
Kinds of consumers Example based on place of supermarket based on hour and date based on sex based on age based on preferences
27
Influencing persons Example
28
Typologie spotřebitelů Example based on place of supermarket based on hour and date based on sex based on age based on preferences
29
Analysis of results Example Observation of brands
30
Repetition OBSERVATION Exploitation of observation Forms of observation Rules of observation Example of observation
31
End Václav Bubeníček
Similar presentations
