1. Network Operations Centre Via Belli MTV ITALIA

2. MTV Italia Network Operations Centre Our Network Operations Centre Broadcasts 12 channels MTV Italia TX efficiency 99.994% MTV Italia DVB-HTX efficiency 99.993% MTV HitsTX efficiency 99.996% MTV Brand NewTX efficiency 99.993% NickelodeonTX efficiency 99.985% Comedy Central (on SKY)TX efficiency 99.982% QoobTX efficiency 99.996% Qoob International TX efficiency 99.997% Alice Live not registered yet LA7 not registered yet LA7 DVB-Hnot registered yet La7 Satellitenot registered yet In our headquarter we have enough capacity to build up more channels

3. The first October 2007 we will launch two more musical channels from via Belli MTV Gold & MTV Pulse so quite soon in our headquarter we will playout 14 channels and we still have enough capacity to build up more channels for the future MTV Italia Network Operations Centre

4. Our Network Facilities politics is to keep everything that we believe is strategic from a tech point of view “in house” and give in outsourcing the Studios, Galleries and Post Production that requires elaborated work

5. MTV Italia Network Operations Centre MTV Italia Network Operations Centre External facilities TX MTV Facilities MTV Tape less

6. MTV Italia Network Operations Centre External Facilities CineVideoStudio: - 8 non linear edit stations - 7 studios and 5 Galleries - 3 AB Roll edit stations EraZero: for video compositing, audio post-production, dubbing and subtitles

7. MTV Italia Network Operations Centre MTV Italia Network Operations Centre External facilities TX MTV Facilities MTV Tape less

8. MTV Italia Network Operations Centre DIGITAL LIBRARY Equipment and technology 12 channels on different platforms Tape less digital library Channels Operations IT Broadcast Management

9. MTV Italia Network Operations Centre TX – channels MTV Italia – broadcast on analogue and digital terrestrial platform, DVBH and on SKY Italy MTV Hits, MTV Brand New, Nickelodeon, Comedy Central – on SKY Qoob - broadcast on digital terrestrial platform Qoob International - broadcast on internet platform Alice Live - broadcast on Internet Platform, soon to become also IPTV LA7 – broadcast on analogue and digital terrestrial platform, DVBH and on SKY Italy

10. MTV Italia Network Operations Centre The system used is based on a fully digital technology Videoserver as TX machine Various digital libraries as on-line archives

11. MTV Italia Network Operations Centre TX – equipment and technology Seachange: on air servers, encoding, decoding, and ingest points; we have nr.1 cluster 5 nodes capacity 1229 hrs, nr.1 cluster 3 node capacity 676 hrs. nr.2 cluster 3 node 2526 hrs each, and nr.2 single node 314 hrs each. Etere: automation, scheduling, ingest, archive, tape management and research, MAM Dekocast, Publitronics and Evertz: we manage content related graphics, on time code criteria, and interactive graphics. Thanks to our automation we have been able to manage about 1150 graphic during last year. TX digital library HDisk Storage: 45 TB (upgradeable) TX digital library Tape Storage: Long term storage.120 TB upgradeable to 240 TB (Storagtek) Production HDisk Storage: 15 TB (upgradeable)

12. MTV Italia Network Operations Centre

16. TX – tapeless digital library Today MTV Italia has a TX digital library that uses mixed technology (DISK/TAPE) with the capacity of 165TB The material broadcasted is digitalized, in two different formats HQ files 10Mb/s MPEG 2 LQ files windows media player (WMV) Production – tapeless digital library The Production DL capacity is 15 TB The material is now digitalized in DV25, but it will be converted in MXF format PLS Note: All the DL are modular and expandable. LQ HQ

17. MTV Italia Network Operations Centre TX – operations The Operations department is in charge of coordinating the departments involved with the TX, such as TX, Library, MCR, Programming and ATP Daily check of schedules and commercial rules Last minute changes of item scheduled Alignment of schedule if needed Retrieve of missing material in Library or for the Ingest Retrieve substitutions for missing material Problem solving and communicating on air discrepancies As run printout according to Italian law Check of the material that needs to be aired and has problems Communicate durations for live shows Supervise and coordinate on air part of live shows

18. MTV Italia Network Operations Centre TX – IT management The IT Managment department is in charge of the managment of all technological resources in the Network Operations Centre Supervision and checking of the status of the equipment and automation network Supervision and checking of upgrades of the equipment and automation network Technical support for all of the TX departments Planning and development of new media platforms Performance documentation of broadcasting machines in TX and MCR

19. MTV Italia Network Operations Centre one platform to make us faster and more productive, the owner of the information has the ability to directly add it for everybody else to see it…

20. MTV Italia Network Operations Centre OUR WORK FLOW: More similar to the TV real operation Respect people role Faster Less errors More detail. Improved operation in both Scheduling and TX.

21. MTV Italia Network Operations Centre MTV Italia Network Operations Centre External facilities TX MTV Facilities MTV Tape less

22. MTV Italia Network Operations Centre MTV Facilities BDST DV Cam – Eng Crew Booking – Studio Coordinators MCR Editing Stations Tapeless Stand alone On air Dep. MTV South ingest point

23. MTV Italia Network Operations Centre Facilities BDST – MCR The MCR department is responsible for the every audio and video signal coming in and out of the Network Operations Centre Management of tech resources in MCR Managment of signal for satellite downlinks: we have nr.5 dishes Managment of all fiber receptions: we have connection with MTV London, Sky Milan, Mediaset Milan and La7 Rome. Signal Quality screening Coordinates gallery, tx and TES for live shows TES managment Recording of unilateral feed on Tape or server for Production or TX Performance Reports

24. MTV Italia Network Operations Centre Facilities BDST – Booking, Studio Coordinator The Booking department directs, plans and coordinates all of the tech facilities, in house and external, eng cameras and edit stations. Managing of tech resources for MCR Supervision of signal quality coming out of the MCR Booking of satellite uplink or downlink Coordinates gallery, TX and TES Performance statistics Booking of Cameras and material for shooting: actually we have nr.14 Eng Crew Booking of studios and galleries Weekly schedule of planning of studios, galleries and editing suits

25. MTV Italia Network Operations Centre Facilities BDST – Editing Stations Our Network Operations Centre has 20 Editing Stations in house Our Editing stations use a variety of software Final Cut Studio Pro Adobe Creative Suite Adobe Production Studio Adobe After Effects Pro Mac 7.0 AVID Toast Encore DVD

26. MTV Italia Network Operations Centre Facilities BDST – Editing Stations Thanks to our tapeless digital archive system, the editing stations are also connected to the archive, to retrieve files and clips The machines are on a Broadcast data Network, and through a firewall they can reach the Digital Library and download in a safe environment the LQ and HQ files Download times are about 1/7 of the 1:1

27. MTV Italia Network Operations Centre Facilities BDST – Editing Stations - MAM

28. Facilities BDST – Tapeless – Via Belli Thanks to our digital library we can benefit from a tapeless network that can be shared with all of MTV Italia departments and is currently also connected with the other MTV South Regions (Spain,France and Portugal) to facilitate the exchange of files and info MTV Italia Network Operations Centre

29. Facilities BDST – Tapeless – Via Belli

30. Facilities BDST – MTV South Ingest Points Ingest points installed in each MTV South Region in order to digitalize News material with a File format Mpeg2 and via FTP the file will be upload to Milan for editing the final package will be than transfered to South Region TX in London in according to standards agreement Note: In case we need metadata, using Etereweb applications we can add it directly from the regions MTV Italia Network Operations Centre

31. Madrid Lisbon 32 Mb Paris Milan News Ingest News Storage Digital Library FTP Transfert London Facilities BDST – MTV South Ingest Points

32. MTV Italia Network Operations Centre MTV Italia Network Operations Centre External facilities TX MTV Facilities MTV Tape less

33. MTV Italia Network Operations Centre Etere software core:

34. MTV Italia Network Operations Centre MTV Tapeless – MAM MAM it’s a versatile multiplatform system that allows us to share data throughout our MTV Italy Network, with multiple access level.

35. MTV Italia Network Operations Centre Media management Etere database keep track of every asset location. Main/clone copy, browsing, Video Tapes are all recorded inside Etere. Also Etere manage copy between servers, and to/from Archive The archive management is part of Etere solution.

36. MTV Italia Network Operations Centre MTV Tapeless – MAM – Etereweb Etereweb is an application accessible by browsing, that represents the key that opens to MTV Italia departments the world of TX and digital library thanks to multiple access level. This finally meets the requirements of all the MTV staff that needs to know what is being aired and scheduled. With Etereweb the exchange of information and workflow amongst different departments has gotten faster and easier.

37. MTV Italia Network Operations Centre Etereweb archive interface

38. MTV Italia Network Operations Centre MTV Tapeless – MAM – Etereweb Real time daily log check (useful to know if an event has been aired or when it has been scheduled).Real time daily log check (useful to know if an event has been aired or when it has been scheduled). Amount of commercials per hourAmount of commercials per hour Low resolution screeningLow resolution screening Uploading filesUploading files High/low resolution downloading File managment of various graphic formats (TGA, JPEG, AVI..) Research of the material in digital library Viewing of the clip assets (description, duration, year, director.. etc etc)

39. MTV Italia Network Operations Centre Inside MTV South We use our MAM in order to share, archive and access content from a central digital library The central DL is based in the Milan headquarters where we have a special part of our repository available for OnAir people only called CREATIVE AREA

40. MTV Italia Network Operations Centre MAM – MTV South- On air Management Archive Lisbon Paris Milan On Air Storage Digital Library LondonMadrid Graphic Workstations Video & Graphic File TGA - AVI - JPEG PST- TIFF - Etc. FTP Transfert Graphic Workstations MTVNE Intranet connectivity Graphic Workstations are connected to a central repository to facilitate sharing within the regions, through mtvne network

41. MTV Italia Network Operations Centre MAM – MTV South- On air Management Archive Lisbon Madrid Paris Milan London On Air Storage Digital Library Autorized graphic user only Content Management On Air graphic files are available to all region via Etereweb preview and FTP download.

42. MTV Italia Network Operations Centre MTV Tapeless – MAM- We use standard protocol as MOS and this could be the key to open our system to other realities