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“Unlocking the power of your residents and your neighborhoods through Social Media” Kip Harkness Assistant to the City Manager San Jose, Ca Ed Everett Retired City Manager Nextdoor City Strategist City of San Jose and Nextdoor
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Jessica Frank 32 Hidden Rd. Our cat is missing! She is grey with white on her neck. Nextdoor is the private social network specifically designed for neighbors, neighborhoods and cities. Andrew Miller 8031 Crest Dr. Kate is home from college and can babysit... call us. Kelly Doyle 8050 Crest Dr. We need to find a babysitter tonight. Anyone free?
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a We rely on social networks for many important parts of our lives
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Neighborhood The original social network
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Only 29% of Americans know some of their neighbors and 28% know none of their neighbors by name. – Pew Research, June 2010 29% of Americans know only a few of their neighbors and 28% know none of their neighbors by name. – Pew Research, June 2010 But neighbors have lost touch with their neighborhoods
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Nextdoor helps bring back a sense of community, making neighborhoods stronger and safer. Julie Hart 11 Santa Fe Pl. I’m having a yard sale on Saturday. Come buy! Daniel Brown 14 Santa Fe Pl. What’s up with the road work on 2nd Street this week?
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The power of community Most important yet most forgotten infrastructure: Raises property values It takes a community to solve our most complex problems Community HealthTest scores = Crime
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Citizens are good partners, customers are not Customers Citizens vs Help solve problems Accountable for quality of their neighborhood Complain and find fault Think in terms of “I” or “me” Demand vs. solve
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“Old” stakeholder model
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New partnership wheel
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Benefits to neighbors Know neighbors Stay informed Feel connected Develop pride Become involved and engaged Get and give help
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Nextdoor benefits for cities and counties Lowers/prevents crime Increases schools’ test scores Increases property values Ensures stronger and safer neighborhoods Allows easy communications to residents Moves customers to citizens Neighbors improve their own neighborhood
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Additional benefits Nextdoor is free to local government Nextdoor is free to your residents Takes minimal staff time (4-8 hours total!) No monitoring, maintenance, updating or liability
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Soup Stone Making Kip Harkness
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San José Capital of Silicon Valley
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Meet
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Lead
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Complain
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Awaken Capacity
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Soup Stone Making
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San José Rose Garden …a stone soup story
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Before
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Nextdoor San José Stone Soup Scaled
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City involvement begins San José Adoption Curve
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Scalable Engagement 87% of neighborhoods have started Nextdoor sites 22,000 residents have joined 2,500 members have joined in the last 30 days
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Nextdoor San José Launched Started Not Started
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Something to talk about… Recommendations 26% Classifieds 14% Civic Issues 22% Events 11% Crime & Safety 20% Other 7%
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What our neighbors say.... We had been using a yahoo group for years but Nextdoor brought us to a whole new level of connectedness. Instead of just emailing on crimes and events, people now want to get to know their neighbors. – Laura M., Nextdoor Hayes I would have never known any of my neighbors if it weren't for Nextdoor… when I left for work and couldn’t remember if I had closed my garage door. When I got to the office, I wrote a note on Nextdoor and 10 minutes later a neighbor posted “It’s okay....the door is closed.” What a relief. – Gwen McClean, Nextdoor Willow Mar
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One square of paper; no cutting, no gluing, no taping.
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Out of Constraint…
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Emerges Creativity…
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Introducing Nextdoor
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Nextdoor Neighborhood stories Free of disease Stopping crime Community sharing
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Questions, Reactions, Comments. Kip Harkness Kip.Harkness@sanjoseca.gov Ed Everett ed@nextdoor.com
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