2. LinkedIn 101 How to Create (and Use) an Effective LI Profile Marni Vyn Certified Professional Resume Writer Chosen Resumes, LLC Professional Development Webinar CMU Global Campus May 10, 2016

3. Welcome! Agenda Understanding LinkedIn Creating a LinkedIn profile Connecting with others on LI Searching for jobs on LI

4. What is LinkedIn? “LinkedIn is the world's largest professional network with 396+ million members.” “LinkedIn’s mission is to connect the world's professionals to make them more productive and successful.” Source: linkedin.com

5. What LinkedIn is not… Your LinkedIn profile is not your Facebook page: Facebook = personal life LinkedIn = professional life Your LinkedIn profile is not your resume: “Your résumé is your professional past. Your LinkedIn profile is your reputation and your career future.” - Donna Serdula, author of LinkedIn Makeover

6. Why have a LI profile? 1.Establish your professional profile and control one of the top search results for your name. 2.Build and maintain your professional network. 3.Find and reconnect with colleagues and classmates. 4.Learn about other companies and get industry insights. 5.Find other professionals in the same industry using Groups. 6.Share your thoughts and insights. 7.Tap into the knowledge of your network. 8.Discover new career opportunities by searching for jobs.

7. Getting Started on LI 1.Create an account by entering your email address and creating a password. 2.You will be prompted to provide information to begin building your profile. 3.You can also search for contacts to begin building your network by allowing LI to scan your email contact list.

8. Professional Photo & Heading Summary Experience Recommendations Skills & Endorsements Certification & Education Organizations, Projects, Languages Additional Info (Causes) & Volunteering Groups Following (Influencers, News, & Companies) Profile Overview

9. Getting Started Click “Profile”, then “Edit Profile” Profile Strength: Goal of 100% Number of connections “Who’s Viewed Your Profile” Email

10. Managing Profile Settings

11. Privacy Switch on/off activity broadcasts Or, go to: Privacy and Settings Profile/Privacy Controls Turn on/off your activity broadcasts)

12. Heading Click here to see your contact information Industry

13. Experience

14. Photo & Heading Summary Experience Recommendations Skills & Endorsements Certification & Education Organizations, Projects, Languages Additional Info & Volunteering Groups Following (Influencers, News, & Companies) Profile Overview

15. Recommendations “Ask to be recommended” Recommendations help you to build credibility…

16. Skills & Endorsements Add relevant skills and areas of expertise Recruiters and hiring managers look for candidates by searching for specific Skills & Endorsements.

17. Photo & Heading Summary Experience Recommendations Skills & Endorsements Certification & Education Organizations, Projects, Languages Additional Info & Volunteering Groups Following (Influencers, News, & Companies) Profile Overview

18. Certification & Education / Organizations, Projects, & Languages

19. Volunteering

20. Photo & Heading Summary Experience Recommendations Skills & Endorsements Certification & Education Organizations, Projects, Languages Additional Info & Volunteering Groups Following (Influencers, News, & Companies) Profile Overview

21. Groups & Following Groups Following: Influencers News Companies

22. Optimizing Your Profile 1.Update or upload a photo 2.Make sure you use keywords in your title and throughout the profile – add credentials to your BRAND 3.Write your Summary so it is personal and compelling 4.Update your Skills & Endorsements section with up to 50 areas of expertise 5.Include relevant work in Experience section 6.Add relevant coursework to your Education section 7.Attach your resume 8.Request recommendations from colleagues or professors 9.Request connections with a goal of at least 50 10.Get your profile complete to 100% 11.Double check for any errors or typos

23. Reminder: Use the Tabs Manage Connections

24. Connections 1 st Degree People with whom you are connected 2 nd Degree Someone who is connected to your 1 st degree connection 3 rd Degree Someone who is connected to your 2 nd degree connection

25. Making & Accepting Connections 1 2 3

26. Removing Connections Hover over triangle next to “Send a message” Then click on “Remove connection” in the pop up window

27. Do:Don’t: Use a professional photoLeave a blank spot or use an overly personal photo Personalize your connection requests (quality not quantity) Use default connection request Tailor your privacy settings so that new connections and profile updates are not broadcast publicly Neglect privacy settings Use the Summary to tell your story and share your brand (use 1 st person) Omit the Summary section Complete a robust profile that shows your backgroundOmit past experience or volunteer work Join groups and follow companies to show what interests you professionally and personally Neglect to join groups or following companies Be real and genuineUse buzzwords (such as motivated, passionate, creative, driven,” extensive experience,” “responsible for”, strategic, organizational skills, and expert) Keep your profile updated!Ignore your profile so it becomes outdated Recap

28. Ok, I have a LI profile. Now what? Continue to add connections to grow your network Read (and comment on) posts and news Share articles and blogs Update profile with any new information Search for jobs Upgrade from free to Premium account?

29. Jobs Identify openings by searching the Jobs tab: Search by title, keywords, company name, and city. Set up email alerts. Email connections with requests to set up informational interviews. Identify companies where you’d like to work, follow them, and also search for connections with employees of those companies.

30. Searching for Jobs Set up “Job Alert”

31. Searching for Jobs

32. Help Center

33. Conclusion Final Questions/Comments Thank you! Contact Info: Marni Vyn Chosen Resumes, LLC www.chosenresumes.com marnivyn@gmail.com 616-606-0562