3. 1 Mary Meeker Internet Trends ReportInternet Trends Report 2 “Finding simplicity in a multi-device world” – GfK Report“Finding simplicity in a multi-device world” – GfK Report 3 CC WikimediaCCWikimedia Driving User Engagement … ~42% begin an activity on one device and finish on another. 2 60% of adults in the US and UK use >2 devices per day 1 In the US, people spend an average of 7.4 hours a day looking at screens

4. Cortana

5. Project Rome

6. “In the future, quality of experience will be determined by how products work together, in concert, with the rest of the ecosystem, not just by the quality of the experience of any product of its own - no matter how good that individual experience will be.” BILL BUXTON

10. foo Contoso.com

11. foo Contoso

12. Demo Launching Links in MSN News

13. User selects: http://a.msn.com/r/2/BBqprbw?ocid=News MSN News is activated with ActivationKind.Protocol User is directed to the content in the native app

14. Demo Implementing AppUriHandlers

18. Contoso Vote for Brandon Vot e!

20. Demo Device Discovery, App Handover and Remote App Services

21. Project Rome Architecture Discover proximal devices Connected Devices Cloud Register with Microsoft Account Register and Discover Register with Microsoft Account

22. Project Rome Architecture Proximal Connect Connected Devices Cloud Connect

23. Project Rome Architecture Proximal Message Connected Devices Cloud Message Launch and Message Message

26. Launcher.LaunchUriAsync(new Uri(“myapp:?Oh=yes“)); LaunchUri – http://aka.ms/launchwindowsapphttp://aka.ms/launchwindowsapp Custom schemes (LaunchUriAsync) Contoso Northwind Trader

27. Demo Remote Launch Uri

29. Client App A Client App C App B with App Service App Service Background Task App Service Background Task App Service Connection var conn = new AppServiceConnection(); conn.AppServiceName = “FooAppService”; conn.PackageFamilyName = “12Me.MyApp“; var status = await conn.OpenAsync(); var message = new ValueSet(); message.Add(“MyKey”, “MyValue”); var r = await conn.SendMessageAsync(message); conn.Dispose();

30. Demo Remote App Services