1. Rebranding Central Glasgow LESSON OBJECTIVES To recap on reasons for CBD decline To take a virtual fieldtrip to Glasgow To look at specialised shopping areas in Glasgow To design a poster / power point to market Glasgow’s CBD To EVALUATE the success

2. Reasons for CBD decline The loss of the retailing function to out of town shopping centres The loss of offices to suburban and peripheral locations in science parks The increasing costs of upkeep eg expensive, congested and inaccessible

3. Glasgow City Centre Shopping Look at your map to identify the following shopping areas Buchanan Galleries St Enoch Shopping Centre Prince’s Square Argyll Arcade Italian Centre Sauchiehall St Shopping Centre Barras Market

4. Buchanan Galleries

9. St Enoch Shopping Centre

13. Prince’s Square

15. Argyll Arcade

16. Charles Rene Mackintosh

20. Italian Centre

22. Sauchiehall Street Shopping Centre

25. Barras Market

28. TASKS Promoting Glasgow’s Shopping Imagine you work for a top advertising company such as Saatchi and Saatchi and have been asked to design a poster to promote and market Shopping in Glasgow. orUse the map and information and produce an A3 poster or a power point/ poster There will be a prize for the best entry Use the websites to EVALUATE the success- has it been successful?

29. Independent Research Has rebranding been successful? http://www.glasgow.gov.uk/en/AboutGlasgo w/Touristattractions/cityofcultureandentert ainment.htm http://www.glasgow.gov.uk/en/AboutGlasgo w/History/Cultural+Renaissance.htm http://www.letsgothere.co.uk/europe/Scotlan d/Central/Glasgow/-L3-370-0/default.aspx http://news.bbc.co.uk/1/hi/uk/2375339.stm

30. Homework Exam Question Explain how you would plan a fieldwork and research programme to "profile" an area in need of rebranding

31. Plenary Recap on CBD decline Taken a virtual fieldtrip to Glasgow Looked at specialised shopping areas in Glasgow Design a poster for Glasgow CBD