1. 2012 ICAS Spectator Survey Putting Demographic Statistics to Work for Your Air Show Business

2. Gender Statistics

3. Gender of Air Show Spectators, 2012 -1998

4. Gender of Air Show Spectators, 2012 vs. 1998-2012 average

5. Gender of Air Show Spectators, Trends

6. 2012 Gender of Spectators, Air Shows vs. NFL vs. NASCAR vs. Movies

7. Ethnicity Statistics

8. Air Show Spectator Ethnicity, 2012 Responses

9. Spectator Ethnicity, 2012 Responses vs. General Population

10. Education Level Statistics

11. Education Level of Air Show Spectators, 2012 - 1998

12. Education Level of Air Show Spectators, 2012 vs. 1998-2012 average

13. Education Level of Air Show Spectators, Trends

14. Education Level of Spectators, Air Shows vs. NFL

15. Household Income Statistics

16. Household Income Level of Air Show Spectators, 2012 - 1998

17. Household Income Level of Air Show Spectators, 2012 vs. 1998-2012 average

18. Household Income Level of Air Show Spectators, Trends

19. Household Income Level of Spectators, Air Shows vs. NFL

20. Household Income Level of Spectators, Air Shows vs. NFL vs. NASCAR

21. Adult Spectator AgeStatistics Adult Spectator Age Statistics

22. Age of Adult Air Show Spectators, 2012 - 1998

23. Age of Adult Air Show Spectators, 2012 vs. 1998 – 2012 average

24. Adult Spectator Age, Air Shows vs. NFL

25. Adult Spectator Age, Air Shows vs. Movies

26. Distance Traveled Statistics

27. Distance Traveled to Attend the Air Show by Air Show Spectators, 2012 Responses

28. Distance Traveled to Attend the Air Show by Air Show Spectators, 2012 Responses More than three quarters of your audience lives within 60 miles of your show site!!!

29. Distance Traveled to Attend the Air Show by Air Show Spectators, 2012 vs. 2010 vs. 2008

30. Dwell Time Statistics

31. How Many Hours Did You Spend at the Air Show Today? 2012 Responses

32. Home Ownership Statistics

33. Home Ownership of Air Show Spectators, 2004-2012

34. Home Ownership of Air Show Spectators, 2012 vs. 2004 – 2012 average

35. Home Ownership of Spectators, Air Shows vs. NFL vs. NASCAR

36. What Were the Main Attractions at the Show?

37. What were the main attractions for you at this air show? 2012 -- 2000

38. What were the main attractions for you at this air show? 2012 vs. 2000 – 2012 average

39. Areas for Improvement

40. What areas of the air show do you think could benefit most from improvement? 2012 Responses

41. What areas of the air show do you think could benefit most from improvement? 2012 - 2004

42. Ticket Price

43. How would you describe the cost of your air show admission ticket? 2012 responses

44. How would you describe the cost of your air show admission ticket? 2012 vs. 2010 vs. 2008

45. Marketing

46. How did you hear about today’s air show? 2012 Responses

47. Questions?