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Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns Kristen Purcell, Associate Director for Research Amanda Lenhart,

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Presentation on theme: "Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns Kristen Purcell, Associate Director for Research Amanda Lenhart,"— Presentation transcript:

1 Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns Kristen Purcell, Associate Director for Research Amanda Lenhart, Senior Research Specialist Pew Internet & American Life Project Above the Influence Campaign Summit Washington, DC September 29 th, 2010

2 Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC Provide high quality, objective data to thought leaders and policy makers Funded by the Pew Charitable Trusts All teen trends are based on nationally representative telephone surveys of US teens ages 12-17 drawn from dual-frame (RDD/cell) samples

3 Today’s Discussion 1)Teen Internet Use –Whose online? –What do teens actually do online? 2)Teen Communication Trends –The rise of mobile –Teen communication preferences and trends 3)Final Thoughts –What does this mean for public health campaigns?

4 US Teen and Adult Internet Use

5 Teen Internet Access

6 Online social network sites

7 US Adult and Teen Social Media Use Percent of internet users in each age group who use…

8 Teen Social Network Site Use by Age

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10 Teen Twitter use

11 What else do teens do online?

12 Content Sharing is Flat for Teens

13 Remixing is flat

14 Blogging is on the decline

15 Online health information seeking

16 Summary of US Teen Online Activities 93% of teens are internet users 73% of online teens use SNS (up 50%) 14% blog (down 50%) 8% use Twitter 38% share content online (steady) 62% get news about current events and politics 48% buy things online 31% get health, dieting, fitness info 17% get info about sensitive health topics

17 US Teen Mobile Use

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32 Final Thoughts Teen SNS use is on the rise, but Twitter is not the tool of choice Cell phones leap frog connectivity roadblocks for low income, minority teens (and adults) Teens are not monolithic – so a multi-pronged approach is prudent Changes suggest a move towards mobile… …but teens do not always embrace the newest thing

33 Thank you! Kristen Purcell Associate Director for Research Email: kpurcell@pewinternet.org Twitter: http://twitter.com/kristenpurcell Amanda Lenhart Senior Research Specialist Email: alenhart@pewinternet.org Twitter: http://twitter.com/amanda_lenhart

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