1. One platform, One Experience From Lead Gen To Lifetime Customers

2. 2 9.30 Meet and Greet 10.00 Be relevant, Get personal 10.45 Sitecore in Action 11.30 Closing and Q&A 12.00 Lunch and Networking Agenda

3. 3 The WHY:

4. 4 The HOW : think big – start smart Most Organizations Proven Business Case

5. 5 1 Connected Solution I need to COLLECT data I need to CONNECT data I need ANALYZE & COMMUNICATE I need UTILIZE& ACTION The HOW : operational & business efficiency

6. 6 Be relevant, Get personal

7. 7 What is Lead Gen? Why is it Important? Get your message heard

8. 8 How do I generate Leads? Lead Gen strategies : content marketing email marketing website and SEO PPC social media tradeshows

9. 9 Break through the Noise Break through the noise

10. 10 How Consumers Interact with Brands vs Limited Engagement Multi-Channel

11. 11 How customers are seen vs How customers should be seen As individuals All the same One size fits all is a thing of the Past

12. 12 Content Marketing as foundation for Lead Gen

13. 13 Reliable Data

14. 14 The Big Data Challenge

15. 15 Information Isolation Sales Marketing Web Development

16. 16 Oreo wins Super Bowl Social Media

17. 17 Engagement is the new Loyalty

18. 18 The right Technology to Succeed Our SolutionsIntranetCMSDMS Ecommerce Sitecore Customer Experience Platform

19. 19 Being Relevant, Getting Personal

20. 20 Integration

21. 21 Dynamic Personalization

22. 22 Marketing Automation

23. 23 One Platform, One Experience

24. 24 360° customer view

25. 25 Most Organizations

26. 26 They trust Sitecore

27. 27 Sitecore in Action

28. 28 Closing and Q&A

29. 29 Follow us on social media: Twitter: http://twitter.com/SitecoreBelux Facebook: http://www.facebook.com/SitecoreBeLux LinkedIn Group: Sitecore Belux Subscribe to our Monthly Newsletter Complete the online feedback form Request a personalized demo Complete the Digital Maturity Assessment Request the Sitecore Customer Experience Optimization e-book What’s next

30. 30 Sitecore Belux User Group

31. 31 Invite your colleagues to our next Experience Days Register at: http://www.sitecore.net/ExpDayshttp://www.sitecore.net/ExpDays Planned events: Tuesday, the 29th of April at Living Tomorrow located at Indringingsweg 1, 1800 in VilvoordeLiving TomorrowIndringingsweg 1, 1800 in Vilvoorde Tuesday, the 13th of May at Europe Room located at Aéroport de Luxembourg, L-2987 LuxembourgEurope RoomAéroport de Luxembourg, L-2987 Luxembourg Tuesday, the 20th of May at Domein Terassel located at Nieuwelaan 71, 1860 in MeiseDomein TerasselNieuwelaan 71, 1860 in Meise

32. 32 Lunch & Networking

33. 33 One platform. One experience. More information: www.sitecore.netwww.sitecore.net