1. On Sunday I went into London and while at the tube station I noticed a particular advert. I knew I had to take a picture and share it with you. While I sat on the tube I came up with this lesson…

2. Your aim this lesson is to understand how to create an effective advert using personification. I can identify how to persuade someone to buy a product or idea. I can personify my product or idea in order to draw the audience’s attention. I can challenge myself by including a variety of features within my advert.

3. How do adverts persuade you? On your sugar paper create a spider diagram of the different ways adverts persuade audiences to buy products or ideas?

4. Did you include these features? D irect Address A necdote F acts O pinion R epetition R hetorical Questions E motive Language S tatistics T riplets A lliteration

5. Which features can you find in this advert? Is this personification?

6. Can you include other devices as well as personification? Can you include other devices as well as personification? YOUR TURN Choose an object to sell. Personify it. Create an advert from the point of view of your object like this example here. YOUR TURN Choose an object to sell. Personify it. Create an advert from the point of view of your object like this example here.