1. Roadmap to a successful greenhouse project Jilles Goedknegt VB Group 14 June 2016

2. Agenda Introduction Flowdiagram Different steps to make Business case Conclusion Questions

3. Audiance Target group audience International investors/ business developers

4. Flowdiagram financial plan management plan logistical plan production plan Defining and analyzing relevant parameters and determining product market combinations Business concept technical plan marketing plan Business plan Realisation project BUSINESS OPERATION Local circumstances Climate, Energy Infrastructure Market requirements Volume, Quality Logistics Investor - Developer Experience, Resources Objectives Business idea Research Designing Operational

5. Market Possible market Internal Export Flowers, vegetables, potplants ect Varieties (f.e tomato: beef, truss, cherry) Quality (Does your target market pay for it) Year round production Sustainability (Important for your market?) Logistics (infrastructure, cooling ect) Research phase

6. Local circumstances Climate Energy Gas Electricity Water Land (Slope, height, soil ect) Research phase

8. Climate challenges Moderate (Fe Holland) Hot and dry Hot and humid Cold and dry Cold and humid Day and night difference Research phase

9. Energy Capacity Possibilities of the grid Possibilities of heating Gas Geothermal heat Combinations with other industries Research phase

10. Investors Objectives Experience with the branche Recources available

11. Designing phase Plan of approach Marketing plan Production Technical plan Logistical Internally externally Management Financial

12. Business plan Operational cost (Depreciation, interest ect)

13. Business case Calculation per m² : a clear view and easy to compare

14. Realization phase Realisation Stay at your businessplan Avoid changes (especially technical) during realization phase Selection management Training of management Branding

15. Operational phase Be aware of the learning curve (75% - 85% - 90%) Guiding management Don’t save on operational cost CO 2 Energy Fertilizer Labour

16. Business case Most important drivers of success Design of the total project Yield  “Green” knowledge Quality  “Green” knowledge Market Price  Branding and cooperation

17. VB Group and partners VB Group and her partners From designing till operational phase

18. Thank you for your attention! more information: www.vb-group.nl