1. The Art of Engineering Robert Hartmann

2. All About Robert Most people call him Bob He is an electrical engineer at IDEO He attended Union College in Schenectady, New York Bob said that artists job is to create works that bring out an emotional response and engineers create products that look and feel “just right” but artists and engineers both create products that appeal to people

3. Continue A friend told him about a job opening at IDEO; he would have chances to work on many innovations Innovation means coming up with new products based on technologies that already exist; such as toothbrushes, railroad cars, and cell phones

4. Niche markets are specialized markets that have fewer customers who are willing to pay more; their products consist of