1. Pinellas Suncoast Transit Authority (PSTA) St. Petersburg, Florida Video and Social Media: An Intersection of Awesome APTA Marketing & Communications Conference 2016 Cyndi Raskin-Schmitt Director of Communications/Marketing

2. www.facebook.com/RidePSTA 1 www.twitter.com/RidePSTA Follow Along! Download Periscope

3. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Midway through 2015, mobile video plays exceeded 44% -- up 74% from 2014 and up 844% since 2012. Some General Statistics 2 Source: http://blog.hubspot.com/marketing/visual-content-marketing-strategy

4. Periscope is a live streaming video mobile app purchased by Twitter in February of 2015 Periscope + Twitter 3

5. In July 2015, Periscope users were watching 40 years' worth of videos every day. Periscope + Twitter 4 Source: http://blog.hubspot.com/marketing/visual-content-marketing-strategy

6. Periscope + Twitter 5 Tweet to let your followers know you have a live stream broadcast coming up Periscope auto-tweets with a link once you’re live At the end of your broadcast, save the video to your photo roll, upload it to YouTube, and share it to other platforms

7. Let’s visit the PSTA Marketeers who are back in Florida and ready to say hello live via Periscopevisit **Video link to the recording of the live broadcast: https://www.youtube.com/watch?v=NFs-kj1fbk4 Periscope + Twitter 6

8. Produced Video + YouTube + Facebook 7

9. Splice 8 Splice is a video editor for iPhone with free filters, songs, sound effects, text overlays, transitions, and editing tools.

10. Splice 9

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