1. INDUSTRY VERTICAL SOFTWARE EVOLUTION John Collins, CEO, Great Vines

2. Wine Business Monthly would like to thank the following partners and sponsors:

3. Vertical Market Software Evolution

4. Always get the best help

5. Back in the Cambrian period

6. Cambrian Environment Cambrian “Building Blocks” accelerated Evolution More complex organisms formed more rapidly Viable Ecosystem existed for organisms to evolve

7. Why the Paleontology Lesson? Interesting analogy for current white label SAAS environment Plenty of “Cambrian” building blocks

8. Vertical Market software

9. Investors are “in” of course Verticals have emerged everywhere Vertical-specific software = fastest growing and largest segment of overall market at 28% (Gartner 2013)

10. Massive Vertical Software Successes Textura (TXTR) – publicly traded construction industry solution Veeva Systems (VEEV) – Built on Salesforce, 4.7 Billion Market Cap

11. Vertical SAAS Benefits Better product due to narrower focus Leverage vertical-specific data for superior analytics Revenue growth within existing customers Strong Referral within industry Source: www.NorwestVenturePartners.com

12. Impact on Wine, Spirits Evolution, Darwin*, and market principles would say: You can now buy software that is more specific to your industry and far more evolved that what has been historically available. *Charles Darwin not actually questioned on this topic

13. Wine Business Monthly would like to thank the following partners and sponsors: