1. Institution LO- to consider the makers of video games

2. Top Video and Computer Game Makers

3. Rockstar Games Video game developer and published in New York Founded in 1998 President: Sam Houser Owned by Take-Two Interactive Best known for :

4. EA (Electronic Games) Based in California Founded by Trip Hawkins 1982 World’s third largest gaming company: last years’ revenue £2.5 billion EA labels: EA Games, EA Sports, Maxis Notable games: #1 in mobile

5. Zynga Provider of social games: interactive based in CA Founded in 2007 Develops games for mobile platforms (Facebook) Notable games: Sponsorships (tie-ins) Supported by users buying credits

6. Sony Computer Entertainment Developer and publisher of video games and consoles Worldwide game company: Asia, Europe and North America Founded in 1993 Includes all Playstations, PSP Notable games:

7. Video Game Publisher Case Study Identify a VCG Publisher we have not discussed yet in lesson 1.Give a brief history of the publisher. 2.Identify key audiences they target. 3.Identify at least three popular games they publish.

8. Nintendo: Cross-platform 1.Explore the cross-media presence of Nintendo. 2.What are the advantages of being cross- platform? 3.How has Nintendo been able to stay a successful presence within the Video Gaming Industry? 4.How can they maintain a successful presence?

9. ASA (Advertising Standards Authority) UK agency for standards of advertising ASA Website

10. PEGI Pan European Game Information European Rating System