1. Rural Marketing Presentation by Komal Parelkar (89)

3.  National Rural Health Mission (NRHM)  Only 20 % health spending from public sector  Increasing investments by private sector  Indian healthcare infrastructure still at its nascent stage  65% of the population has no access to basic healthcare facilities.  WHO – World Health Statistics 2010  Only 6 physicians per 10,000 people  Only 9 hospital beds per 10,000 people

4.  Inadequate allocation of government resources for the health of citizens.  Limited availability and local accessibility of physicians and medical professionals in remote rural areas  Lack of laboratory equipment, health centers and hospital infrastructure  Logistical infrastructure unable to support supply of basic medical goods.  Cultural, social and geographical obstacles preventing health education, examination and treatment.

5.  Mission : To discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.  Novartis International AG is a multinational pharmaceutical company based in Basel, Switzerland.  Ranks third in sales among the world-wide industry  Companies under Novartis : Sandoz & Alcon  In 2010,  Net sales : USD 50.6 billion  R&D investment : USD 8.1 billion

6.  Introduced in 2007 in India  A social business model to improve health in rural areas  First of it’s kind initiative in pharmaceutical sector in India  In 2011, the Novartis Arogya Parivar program is operating in 10 states across India  Offers improved access to healthcare to 42 million people.

7. Awareness Availability Acceptability Affordability

8.  Improving patients knowledge by educating them about certain diseases  Enhancing access to medicine through affordability  Making the basic medicines easily available  Investing in innovative research for neglected diseases

9. Won the “Best long-term rural marketing initiative“ from the Rural Marketing Association of India (RMAI) Country Head – Mr. Arun Pasrija

10.  www.novartis.in www.novartis.in  www.novartis.com www.novartis.com  http://www.novartis.com/downloads/corporate- citizenship/Connecting_with_patients_ATM.pdf http://www.novartis.com/downloads/corporate- citizenship/Connecting_with_patients_ATM.pdf  www.fitchratings.com www.fitchratings.com  www.youtube.com www.youtube.com