1. Three Unknown but Proven Digital Strategies to Convert Prospects into Appointments & Walk-Ins David Solar David Solar I Catalogs.com I davids@catalogs.com What’s worked for Brandon Honda The #1 volume Honda Dealer on the West Coast of Florida

2. David Solar I Catalogs.com I davids@catalogs.com

3. Who’s speaking at this workshop? A. David SolarB. Rocky Fan C. With Catalogs.comD. All of the above

4. David Solar I Catalogs.com I davids@catalogs.com Who’s speaking at this workshop? D. All of the above

5. David Solar I Catalogs.com I davids@catalogs.com

8. SAMPLE MERCHANTS

9. David Solar I Catalogs.com I davids@catalogs.com

12. What kind of hair product does Shaun Raines from DealerOn use? A. HairsprayB. Mousse C. GelD. All Natural

13. David Solar I Catalogs.com I davids@catalogs.com What kind of hair product does Shaun Raines from DealerOn use? D. All Natural

14. David Solar I Catalogs.com I davids@catalogs.com What is the average conversion rate of a Dealer’s website? A. 1% - 2%B. 7% - 9% C. 4% - 5%D. 2% - 3%

15. David Solar I Catalogs.com I davids@catalogs.com What is the average conversion rate of a Dealer’s website? D. 2% - 3%

16. We All Know How It Works 1) # in-market 2) % respond 3) % schedule or walk-in 4) % confirm 5) % buy David Solar I Catalogs.com I davids@catalogs.com

17. Where do you gain control in the process? A. ProspectsB. Responders C. Appointments & Walk-InsD. Buyers

18. David Solar I Catalogs.com I davids@catalogs.com Where do you gain control in the process? B. Responders

19. In-Market Pool No control over a person’s: Life Events Credit Finances Needs David Solar I Catalogs.com I davids@catalogs.com

20. Name 5 digital channels you can use to reach In-market shoppers A. C.D.

21. Digital Marketing Channels Email, SEO & SEM, Paid Search, Display Ads, Mobile Ads, Social Media Classifieds, Third Party Websites David Solar I Catalogs.com I davids@catalogs.com

22. Hard to Measure ROI However, it’s necessary David Solar I Catalogs.com I davids@catalogs.com

23. The Big Challenge Stand Out! David Solar I Catalogs.com I davids@catalogs.com

25. More Advertisers Than Ever Before David Solar I Catalogs.com I davids@catalogs.com

26. More Advertisers Than Ever Before “In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. emarketer.com David Solar I Catalogs.com I davids@catalogs.com

27. How much did the Automotive industry spend on digital advertising in 2015? A. 5.2 billionB. 7.3 billion C. 1.9 billionD. 4.8 billion

28. David Solar I Catalogs.com I davids@catalogs.com How much did the Automotive industry spend on digital advertising in 2015? B. 7.3 billion (up from 6.2)

29. More Advertisers Using The Same Programs & Channels Same Marketing Companies Same Marketing Programs Same Marketing Channels Same Marketing Creative David Solar I Catalogs.com I davids@catalogs.com

30. Everyone Is Using The Same Message Hi my name is David David Solar I Catalogs.com I davids@catalogs.com

31. SO…IF… Same Lake Same Lures Thousands More Hooks More Dollars Why are some achieving better results? David Solar I Catalogs.com I davids@catalogs.com

32. Customer Engagement You spent millions on the dress and tuxedo All eyes are on you… Don’t freeze now or someone will steal your date! David Solar I Catalogs.com I davids@catalogs.com

33. Efficiency Achieving maximum productivity with minimum wasted effort or expense How many more fish could you be catching with your ad dollars? David Solar I Catalogs.com I davids@catalogs.com

34. Efficiency + Engagement VOLUME Volume = Conversion Let’s look at 3 examples being used by the number 1 volume Honda dealer on the west coast of Florida David Solar I Catalogs.com I davids@catalogs.com

35. Who was Rocky’s opponent in Rocky II? A. Clubber Lang / Mr. TB. Ivan Drago / Dolph Lundgren C. Apollo Creed / Carl Weathers D. Tommy Gunn / Tommy Morrison

36. David Solar I Catalogs.com I davids@catalogs.com Who was Rocky’s opponent in Rocky II? C. Apollo Creed / Carl Weathers

37. David Solar I Catalogs.com I davids@catalogs.com

38. Today’s Specials

39. Challenge OEM Compliant Specials Cut Down Staff Discrepancies Quick Trim Comparison Solution: Today’s Specials Page David Solar I Catalogs.com I davids@catalogs.com

40. What Is It? Website Landing Page Specials For Today Unique Presentation Lead Generator David Solar I Catalogs.com I davids@catalogs.com

41. Why It Works Fast Create Urgency Discounted Pricing Cross Sell Call To Action David Solar I Catalogs.com I davids@catalogs.com

42. How It’s Engaging & Efficient Converts Leads Daily Returns David Solar I Catalogs.com I davids@catalogs.com

43. Deployment Display Ads Social Media Ads Mobile Ads Website David Solar I Catalogs.com I davids@catalogs.com

44. BUTTON ON WEBSITE Deployment

45. David Solar I Catalogs.com I davids@catalogs.com CHOOSE A MODEL Deployment

46. David Solar I Catalogs.com I davids@catalogs.com FORM LEAD TO SEE OFFER Deployment

47. David Solar I Catalogs.com I davids@catalogs.com TRIM COMPARISON PURE PRICING LIMITED AVAILABILITY CALLS TO ACTION CROSS-SELLING FEATURE COMPARISON Deployment

48. David Solar I Catalogs.com I davids@catalogs.com What is the most frequently accessed content on a Dealership’s website? jdpower.com A. Model InventoryB. Searching Inventory C. SpecialsD. Vehicle Pricing

49. David Solar I Catalogs.com I davids@catalogs.com What is the most frequently accessed content on a Dealership’s website? jdpower.com A. Model Inventory 42%B. Searching Inventory 40% C. Specials 36%D. Vehicle Pricing 61%

50. David Solar I Catalogs.com I davids@catalogs.com What is the original name of Independence Hall? A. Capital HallB. Independence Center C. Pennsylvania State HouseD. Pennsylvania Liberty Hall

51. David Solar I Catalogs.com I davids@catalogs.com What is the original name of Independence Hall? C. Pennsylvania State House

52. David Solar I Catalogs.com I davids@catalogs.com

53. Challenge Engaging Experience Increase Discovery Capture & Keep Attention Solution: Dynalog - Interactive Catalog David Solar I Catalogs.com I davids@catalogs.com

54. What Is It? Interactive Catalog (Flipbook) Syncs with Inventory Responsive Design David Solar I Catalogs.com I davids@catalogs.com

55. Why It Works Increases Discovery Responsive Fun & New Automatically Updates Deployable Across All Channels Enhances Website David Solar I Catalogs.com I davids@catalogs.com

56. Engaging & Efficient More Inventory Per View Continued Use Versatile Deployment David Solar I Catalogs.com I davids@catalogs.com

57. CATALOG COVER

58. David Solar I Catalogs.com I davids@catalogs.com CATALOG INSIDE INTERACTIVE OPTIONS TEXT CATALOG TO PHONE CATEGORIES

59. David Solar I Catalogs.com I davids@catalogs.com QUICK VIEW CROSS-SELL & UP-SELL INVENTORY LINK TO VDP OR FORM

60. David Solar I Catalogs.com I davids@catalogs.com RESPONSIVE DESIGN CALL DEALERSHIP BUTTON

61. David Solar I Catalogs.com I davids@catalogs.com USED IN DIGITAL CHANNELS David Solar I Catalogs.com I davids@catalogs.com Email Display SMS Social

62. David Solar I Catalogs.com I davids@catalogs.com USED ON WEBSITE WEBSITE BUTTON

63. David Solar I Catalogs.com I davids@catalogs.com USED IN SHOWROOM TEXT CATALOG TO PHONE BUTTON

64. Jdpower.com “The phenomenon of ‘showrooming’ at new vehicle dealerships, where potential buyers use their mobile devices to verify information and price shop while at the dealership, will continue to grow. Shoppers are gathering information digitally up to moment the deal is signed, which underscores the need for ensuring mobile websites and apps have up-to-date and accurate information.” David Solar I Catalogs.com I davids@catalogs.com

65. What percentage of shoppers use a personal device to shop dealer inventory? Jdpower.com A. 20%B. 55% C. 34%D. 18%

66. David Solar I Catalogs.com I davids@catalogs.com What percentage of shoppers use a personal device to shop dealer inventory? Jdpower.com A.B. C. 34%D.

67. Results 42.3% New Inventory Viewed Per Open 86.49% Used Inventory Viewed Per Open David Solar I Catalogs.com I davids@catalogs.com

68. Case Study New & Used Car Catalog Emailed To 48,887 - 1 Deployment David Solar I Catalogs.com I davids@catalogs.com DYNALO G STATS 15% EMAIL OPEN RATE 2,585 NEW & USED CATALOG OPENS 93 CARS SOLD $10 COST PER CAR SOLD WEBSITE STATS 3:40 ADDITIONAL TIME ON WEBSITE 7 ADDITIONAL WEBSITE PAGE VISITS 1255 SALES & SERVICE APPOINTMENTS SET USED CAR CATALOG REPORT

69. David Solar I Catalogs.com I davids@catalogs.com Case Study New & Used Car Catalog Emailed To 48,887 - 1 Deployment David Solar I Catalogs.com I davids@catalogs.com DYNALO G STATS 15% EMAIL OPEN RATE 2,585 NEW & USED CATALOG OPENS 93 CARS SOLD $10 COST PER CAR SOLD WEBSITE STATS 3:40 ADDITIONAL TIME ON WEBSITE 7 ADDITIONAL WEBSITE PAGE VISITS 1255 SALES & SERVICE APPOINTMENTS SET USED CAR CATALOG REPORT

70. David Solar I Catalogs.com I davids@catalogs.com Case Study New & Used Car Catalog Emailed To 48,887 - 1 Deployment David Solar I Catalogs.com I davids@catalogs.com DYNALO G STATS 15% EMAIL OPEN RATE 2,585 NEW & USED CATALOG OPENS 93 CARS SOLD $10 COST PER CAR SOLD WEBSITE STATS 3:40 ADDITIONAL TIME ON WEBSITE 7 ADDITIONAL WEBSITE PAGE VISITS 1255 SALES & SERVICE APPOINTMENTS SET USED CAR CATALOG REPORT

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72. Advantage Club David Solar I Catalogs.com I davids@catalogs.com

73. Challenge Incentive for First Time Buyers Reach Pre In-Market Shoppers Increase Repeat Business Solution: Advantage Club David Solar I Catalogs.com I davids@catalogs.com

74. What Is It? Membership Card Similar to Walgreens Rewards Card Discounts & Rewards David Solar I Catalogs.com I davids@catalogs.com

75. Why It Works Adds Value Easy Free To Anyone Tangible Incentives Minimal Cost to Dealer Exclussive David Solar I Catalogs.com I davids@catalogs.com

76. Engaging & Efficient Multiple Uses Repetitive Use David Solar I Catalogs.com I davids@catalogs.com

77. Deployment Website Add-on to email creative David Solar I Catalogs.com I davids@catalogs.com

78. Deployment David Solar I Catalogs.com I davids@catalogs.com WEBSITE BUTTON

79. David Solar I Catalogs.com I davids@catalogs.com EXCLUSIVE BRANDED CARD LEAD FORM REPEAT BUSINESS Deployment

80. David Solar I Catalogs.com I davids@catalogs.com HUGE INCENTIVE REPEAT SERVICE REPEAT VEHICLE PURCHASES PREFERED - PACKAGING Deployment

81. David Solar I Catalogs.com I davids@catalogs.com What percentage of Americans belong to a rewards program that allows them to save on fuel? Exentus A. 34%B. 54% C. 21%D. 70%

82. David Solar I Catalogs.com I davids@catalogs.com What percentage of Americans belong to a rewards program that allows them to save on fuel? Exentus B. 54%

83. David Solar I Catalogs.com I davids@catalogs.com What is Rocky’s strategy to beat Apollo in Rocky II A. Fight Right HandedB. Go To The Body C. Counter PunchesD. Be The Aggressor

84. David Solar I Catalogs.com I davids@catalogs.com What is Rocky’s strategy to beat Apollo in Rocky II A. Fight Right Handed

85. Catch Them By Surprise Do unexpected things! Do things no one else is doing! David Solar I Catalogs.com I davids@catalogs.com

86. Share an important takeaway from this session using hashtag #DD20 for a chance to win an iPad Contact Info Full Name: David Solar Company: Catalogs.com Job Title: Business Development – Senior Consultant Email: davids@catalogs.comdavids@catalogs.com Direct: 954-908-7122