1. Marketing 7/2/2016 1

2. Think about the last time you bought something. What other similar products were at that store? What other types products were at the store? BE PREPARED TO SHARE 7/2/2016 2 Property of CTE Joint Venture

3. Circle key vocabulary or key concepts PROPERTY OF PIMA COUNTY JTED, 2010 7

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6. Product mix - All the different products a company makes or sells Product line – Group of closely related products manufactured or sold by a business Product item – A specific model, brand, or size of a product within a product line 7/2/2016 6 Property of CTE Joint Venture

7. Possible product mix samples from Pound On Inc 7/2/2016 7 Property of CTE Joint Venture

8. Hammer product line samples from Pound On Inc 7/2/2016 8 Property of CTE Joint Venture Hammer picture from http://trade.indiamart.com/details.mp?offer=1220016962

9. There are four product items from Pound On Inc 7/2/2016 9 Property of CTE Joint Venture Hammer picture from http://trade.indiamart.com/details.mp?offer=1220016962 One product item

10. Product width – The number of different product lines a business manufactures or sells Product depth – The number of product items offered within each product line 7/2/2016 10 Property of CTE Joint Venture

11. Pound On Inc offers a WIDE variety of products 7/2/2016 11 Property of CTE Joint Venture Hammer picture from http://trade.indiamart.com/details.mp?offer=1220016962

12. Pound On Inc offers a depth on certain products 7/2/2016 12 Property of CTE Joint Venture Hammer picture from http://trade.indiamart.com/details.mp?offer=1220016962

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14. Select one company that makes a product. For the last section, fill in each section of the worksheet using that company as YOUR example. BE PREPARED TO SHARE 7/2/2016 14 Property of CTE Joint Venture