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Marketing Plan Contest By: Holly Kopplin AGSC 301
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Marketing Plan Objectives After this presentation class students should able to Construct the main parts of a marketing plan Distinguish the differences of a live presentation and a written presentation Integrate basic mathematical skills to calculate scores and rubrics of a team member Demonstrate how to use exceptional oral and written skills about a certain topic and contest appropriately Teach the skills needed to be successful in the marketing aspect and industry
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Marketing Plan Contest designed to assist student with skills in marketing process Developing a distinguish marketable plan with key concepts CDE contest that entails the marketing industry in detail
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Marketing Team Information 3 members Official dress required Only one team per chapter Oral presentation and written marketing plan
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Written Marketing Plan Actual local agribusiness enterprise for example Brief Description of product or service Marketing analysis (Industry trend, Buyer profile, Competition, Strengths, Weaknesses, Research results) Business Proposition- Key Planning, Short & Long term goals, Target market Strategies & Action Plan- product, price, place Projected Budget- Strategies cost, Income statement (Realistic costs) Evaluation Technical Business & Writing skills
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Examples of Marketing Plans
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Submitting Written Marketing Plan Teams submit as PDF format item Judging Card website- 2 weeks prior to competiton- no later Title Page, Chapter name & Title-1 page Plan, Surveys, Graphs, Maps, Promotions- 7 pages
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Live Presentation Team- marketing consultant Judges- Selected Client 15 minutes maximum presentation time 5 minutes of questions after presentation Each member must participate Visual aids allowed but not too extent
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Breakdown of Written Plan Scoring Description- Product/Service- 5 points Market analysis- 30 points Business Proposal- 10 points Strategies/ Action Plan- 25 points Budget- 15 points Evaluation- 5 points Technical/ Business Writing Skills- 10 points Total for written plan portion- 100 points
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Rubric for Scoring
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Breakdown of Oral Presentation Scoring Understanding & Clear Presentation of Marketing Process- 75 points Evidence of Research- 25 points Effectiveness of Presentation- 50 points Questions & Answers session- 50 points Total for Oral part- 200 points
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References Texas FFA website- www.texasffa.orgwww.texasffa.org Agricultural Marketing Resource Center- www.agmrc.orgwww.agmrc.org National FFA Core Catalog- CDE Answers & Questions- https://www.ffa.org/participate/cdes/marketing-plan Marketing Plan breakdown- https://www.texasffa.org/docs/2015%20CDE%20Marketing%20Plan.pdf https://www.texasffa.org/docs/2015%20CDE%20Marketing%20Plan.pdf
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