1. Microsoft Cognitive Services and Cortana Analytics
4/28/2017 5:16 PM
Microsoft Cognitive Services and Cortana Analytics
Ted Way, PhD
@tedwinway
Program Manager, Azure Machine Learning
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Use Cases for Advanced Analytics
EXAMPLE SOLUTIONS
Sales and marketing
Finance and risk
Customer and channel
Operations and workforce
Sales forecasting
Fraud detection
User segmentation
Agent allocation
Demand forecasting
Credit risk management
Personalized offers
Warehouse efficiency
Sales lead scoring
Product recommendation
Smart buildings
Marketing mix optimization
Predictive maintenance
Supply chain optimization

4. From data to intelligent action
Build 2015
4/28/2017 5:16 PM
From data to intelligent action
Data Sources
People
Cortana Intelligence
Apps
and/or
Automated Systems
Sensors and devices
SQL Server
DATA
INTELLIGENCE
ACTION
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Cortana Intelligence Suite Transform data into intelligent action
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Cortana Intelligence Suite Transform data into intelligent action
Information Management
Big Data Stores
Machine Learning and Analytics
Intelligence
Data Sources
People
Machine Learning
Cognitive Services
Data Factory
Data Lake Store Blob Store
SQL Data
Warehouse
Data Lake Analytics
Bot Framework
Data Catalog
Web
Apps
HDInsight
(Hadoop and Spark)
Event Hub
Cortana
Mobile
Apps
Stream Analytics
Bots
Dashboards & Visualizations
Sensors and devices
Automated Systems
Power BI
Data
Intelligence
Action
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Bot Framework Preview

7. Bot Framework Preview Your bots – wherever your users converse
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Bot Framework Preview Your bots – wherever your users converse
Bot Connector Service
Connect your bot(s) seamlessly to text/sms, Office 365 mail, Skype, Slack, Twitter and more
A service to register your bot, configure channels and publish to the Bot Directory
Bot Builder SDK
Everything you need to build great dialogs within your Node.js or C# bot
An open source SDK hosted on GitHub
Bot Directory[Coming Soon]
Discover, try, and add bots to conversation experiences
A public directory of bots registered and approved with Bot Framework
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Microsoft Cognitive Services

9. Cognitive Services Microsoft Cognitive Services preview
Microsoft Build 2016
4/28/2017 5:16 PM
Microsoft Cognitive Services preview
Vision
From faces to feelings, allow your apps to understand images and video
Cognitive Services
Give your solutions a human side
Speech
Hear and speak to your users by filtering noise, identifying speakers, and understanding intent
Language
Process text and learn how to recognize what users want
Knowledge
Tap into rich knowledge amassed from the web, academia, or your own data
Search
Access billions of web pages, images, videos, and news with the power of Bing APIs
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Demo: Cognitive Services

11. Data science process

12. Data Science Process Define Objective Access and Understand the data *
SMSG Readiness
4/28/2017
Data Science Process
Historical Data
[features + labels]
Future Data
[features only]
Split
Define Objective
Training Data
[features + labels]
Testing Data
[features + labels]
Access and Understand the data
Train Model
[model learns from training data]
Score Model
[model predicts on future data]
Pre-processing *
Score Model
[model predicts on testing data]
Prediction Results
Evaluate Model
[Compare predicted results and true labels]
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. There are lots of right ways to do it

14. Azure Machine Learning

15. Why Azure Machine Learning Built for a cloud-first, mobile-first world
4/28/2017 5:16 PM
Why Azure Machine Learning Built for a cloud-first, mobile-first world
Fully managed
Integrated
Best in Class Algorithms, R, Python
Deploy in minutes
No software to install, no hardware to manage, and one portal to view and update.
Simple drag, drop and connect interface for Data Science. No need for programming for common tasks.
Operationalize models with a single click. Monetize in Machine Learning Marketplace.
Built-in collection of best of breed algorithms. R, CRAN packages, and Python
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Would you board the Titanic?

17. R and Python

18. What is R? Data analysis software Statistical programming language
Used by 2M+ data scientists, statisticians and analysts
Statistical programming language
Flexible, extensible and comprehensive for productivity
Enables beautiful and unique data visualizations
As seen in New York Times, The Economist and FlowingData
Fills the Data Science talent gap
New graduates prefer R
Thriving open-source community
Leading edge of analytics research

19. CRAN: 7000+ add-on packages for R
CRAN Task View by Barry Rowlingson:

20. R: The #1 software for Data Science … and #6 amongst general-purpose programming languages
R Usage Growth
Rexer Data Miner Survey,
Language Popularity
IEEE Spectrum Top Programming Languages, 2015
76% of analytic professionals report using R
36% select R as their primary tool