1. Merchandising Best Practices

2. Popularity of Outdoor Products Outdoor living is one of the fastest growing trends in the building industry. In 2015, gas fire tables were #1 requested outdoor product, gas grills moved #2

3. Additional Revenue Stream for Dealers Counter-seasonal products Opportunity to upsell from a single fire table to an entire package Consider service or maintenance offerings

4. Show Entire Outdoor Room Stimulated the imagination Gives perspective of outdoor room Gives the ability to choose specific pieces of the whole room Creates a scene

5. Packaging Sets Together Artisan Colonial/Empire Dining Collection Product Retail AC-48-DIN-K $3,299.00 EMPIRE-DINE$699.00 Package Price$3,998.00 Display and sell that way Shows customers potential of products together Offer “Package” discounts

6. Merchandising Set up groupings Ready to demo Clean and decorated (pillows, accessories) Sales staff ready – Product Knowledge is key

7. Marketing Materials Catalog New Brochures Posters Sell Sheets Blank Retail Price Cards Custom Pieces

8. Marketing Materials

11. Show WOW Products WavePointe

12. Show WOW Products (cont.) VintageHarmony

13. One Stop Shop Product Selection Show all categories Knowledgeable Installation Service & Support

14. Promotions How to get the consumer to make that decision on the spot? Showroom set up, displayed well, all the above Incentive offers Freebies

15. Other Suggestions Get the permit to burn at your home show Have POP material near products Be the OGC specialist in you area Make sure you are ready after your home show- Google places is up to date, displays in store are new, current catalog & POP material, store staff is trained

16. Merchandising Best Practices