1. STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT Professor Stefan Markowski E-mail: smarkowski@wsiz.rzeszow.pl WYŻSZA SZKOŁA INFORMATYKI I ZARZĄDZANIA z siedzibą w Rzeszowie

2. STRATEGIC MANAGEMENT 1. The Concept of Organisational Strategy 2-3. Conceptual Framework   External operating environment (opportunities and threats) SWOT   Business enterprise (strengths and weaknesses) SWOT 4. The Analysis of Competitive Advantage   Synthesis: SWOT   Product-based competitive advantage   Cost-based competitive advantage   Competitive strategies, mission and vision 5. Business Strategies in Different Industries   BS in different industries and markets   Strategy implementation

3. STRATEGIC MANAGEMENT 6. Corporate and Organisational Strategies   Consolidation, integration and globalisation   Diversification and fragmentation   Strategic management and new managerialism   The way ahead Assessment   Two-hour written examination 20 May 2016

4. Strategic Management course

6. STRATEGIC MANAGEMENT Basic Readings R. Grant, Contemporary Strategic Management, 6 th edition, Blackwell Publishing, 2014. J. A. Pearce II and R. B. Robinson Jr, Strategic Management: Formulation, Implementation, and Control, 12 th edition (or later), Boston: McGraw-Hill International Edition, 2011. R. Kaplan and D. Norton, Balanced Scorecard: Translating strategy into action, Boston: Harvard Business School Press, 1996. N. Slack, S. Chambers, and R. Johnston, Operations Management, 6 th edition (or later), Prentice Hall, 2010. R. Abrams, Business Plan: Secrets and Strategies, 4 th edition, The Planning Shop, 2003.

7. STRATEGIC MANAGEMENT Supplementary Readings R. W. Griffin and M. W. Pustay, International Business: A Managerial Perspective, 5 th edition (or later), Prentice Hall International W. G. Nickels and J. M. McHugh, Understanding Business, Boston: McGraw-Hill Irwin, 2005. http://hbr.org/