1. Marketing Science Conference, May 1999 – 1 Future Plans Gary L. Lilien Arvind Rangaswamy Penn State University Marketing Science conference, May 1999

2. Marketing Science Conference, May 1999 – 2 Enhancements to Marketing Engineering G Marketing Engineering on Local Area Network (June 1999) G Professional version of Marketing Engineering (September 1999). Allows larger data sizes in Cluster Analysis, Conjoint Analysis, MNL, etc. G Continuous improvement of existing models (e.g., enhanced Conjoint Analysis, resource allocation model). Current release of software is ver 1.2. G Develop new models (e.g., sales territory alignment, enhanced choice modeling, Value Map, Trade Show Analysis)

3. Marketing Science Conference, May 1999 – 3 Enhancements to Marketing Engineering G Marketing Engineering on the Internet (runs under Netscape 4.5 or higher and Internet Explorer 5 or higher). Test site: www.missioninfo.com/mexplore.htm G Test effects of Marketing Engineering under controlled experimental conditions G Implement ideas/tools in companies

4. Marketing Science Conference, May 1999 – 4

5. Marketing Science Conference, May 1999 – 5

6. Marketing Science Conference, May 1999 – 6

7. Marketing Science Conference, May 1999 – 7

8. Marketing Science Conference, May 1999 – 8

9. Marketing Science Conference, May 1999 – 9

10. Marketing Science Conference, May 1999 – 10

11. Marketing Science Conference, May 1999 – 11

12. Marketing Science Conference, May 1999 – 12

13. Marketing Science Conference, May 1999 – 13

14. Marketing Science Conference, May 1999 – 14