1. PixSense, Inc. Free your media Preserve, Share & Publish with One Click An Entrepreneur's Journey of 3 Startups R. Paul Singh CEO, PixSense, Inc. rpsingh@pixsense.com Founder: Veraz/ipVerse Founder: CyLAN Founder: Internetware rpsingh@pixsense.com

2. Confidential Material. Not for external distribution AGENDA Are you ready to be an Entrepreneur? Ideas and where they came from? What kind of a company do you want to build? Company Formation Where is your Elephant? Events that changed our World Dilution Things I would do differently

3. Confidential Material. Not for external distribution Are you ready to be an Entrepreneur? Minimum Cushion – 6 Months Research

4. Confidential Material. Not for external distribution Where do ideas come from – My Experiences Unmet Industry Need – Internetware – A trip to the trade show Birth of New Standards or Technologies = New Opportunities - CyLAN What if – Applying New Technology concepts to Legacy Technology – ipVerse/Veraz Personal Need - PixSense List goes on

5. Confidential Material. Not for external distribution What kind of a company do you want to build? YouCOOVPYou VP

6. Confidential Material. Not for external distribution Company Formation Founding Team –How many? –All Engineers? Engineers + Business? –Goals of founding team –Resumes? Selecting the right funding method –Customer –Friends and Family –VCs Selecting the right VC firm for you –You always don’t have a choice –Size – Future rounds –Support of companies when things go bad –Knowledge of the segment –Experience with first time entrepreneur –Board members’ experience, time How much money do you need? –Always more than you think –First time entrepreneur – find plans that can breakeven under $20M

7. Confidential Material. Not for external distribution Where is your Elephant? –Stay under the legs –Ride the elephant –Stand in front –What if there is none

8. Confidential Material. Not for external distribution Events that changed our world and lessons learnt Year Company Value 990001020304050607

9. Confidential Material. Not for external distribution Inevitabilities – Death, Taxes and now add Dilution Year Founder’s Equity % / Value 123456789123456789 % Equity Value

10. Confidential Material. Not for external distribution Success is a combination of many things! Luck/Timing Smarts/Execution

11. Confidential Material. Not for external distribution Things I would have done differently CEO Selection Recruiting Mistakes Some turnover is healthy Better Balance between New Products and Existing Customer Demands Take M&A overtures more seriously no matter when they arise Would I do it again?