1. Technology in Recreation & Tourism Management Marketing Resorts with Film Trailer Techniques

2. Motivation/History Why did you want to research this topic? Why did you want to research this topic? –Important knowledge for career By developing a film about your resort, it will create a better understanding of the guest’s needs as well as their desires; The guest’s are then aware of the expectations of the business. By developing a film about your resort, it will create a better understanding of the guest’s needs as well as their desires; The guest’s are then aware of the expectations of the business. –This technology is versatile for all career fields Military Recruiting Commercials Military Recruiting Commercials –Taglines USMC- “The Few, the Proud, the Marines.” USMC- “The Few, the Proud, the Marines.” Politics-Presidential Candidates Politics-Presidential Candidates What is the history or development of this topic? What is the history or development of this topic? –Since film (businesses in reality) began, people have tried to figure out ways of marketing/promoting their product & company with the means and resources available. Note: Thomas Cook- Began the 1 st travel/tourism industry in the late 1800’s. Cook would have used marketing to entice his friends and neighbors to travel and have leisure. Note: Thomas Cook- Began the 1 st travel/tourism industry in the late 1800’s. Cook would have used marketing to entice his friends and neighbors to travel and have leisure. Film Trailer Techniques have become more advanced with newer technologies provided. See- Design, Sound & Visual Effects; Graphics. Film Trailer Techniques have become more advanced with newer technologies provided. See- Design, Sound & Visual Effects; Graphics.

3. The Guiding Questions How is the technology versatile for all career fields? How is the technology versatile for all career fields? What is the important knowledge I should know of using film trailer techniques to market resorts? What is the important knowledge I should know of using film trailer techniques to market resorts?

4. The Results...

5. Words Use of Adjectives Use of Adjectives –“Best Looking” –“Dream” –“Paradise” Creating Emotional Reactions Creating Emotional Reactions –People respond well to descriptiveness. Key Words Key Words –Use Description Clear, crystal beeches Clear, crystal beeches Lush gardens Lush gardens

6. Footage Is the “dream” Is the “dream” It shows… It shows… –What you can be as a person. –Everything you want to do. –Freedom

7. Image & Sensory Blended to show best qualities of the property, including the sunrises & sunsets. Blended to show best qualities of the property, including the sunrises & sunsets. Central idea: Seeing best of nature- weather, animals, and land. Central idea: Seeing best of nature- weather, animals, and land.

8. Music & Voice Do they match? Do they match? –Blend music or change. Music-Pace, Rhythm & Energy Music-Pace, Rhythm & Energy –Teens/Young Adults: Upbeat, Fast Paced & High Energy. –Older Audience: Restful, Dissolve & Decrease Pace; Relaxation, less energy. Voice Voice –Youth= Vitality –Older Audience= Deep & Slow (Charleston Heston)

9. Design, Sound & Visual Effects Design Design –Smooth transitions –Different textures –Color correcting & enhancing Sound Sound –Ocean Waves, music tracks Visual Visual –Avid: See Slide “Steps of Forming a Trailer”. –“After Effects” Increase yellow for the sun & Blue/Aqua for water. Increase yellow for the sun & Blue/Aqua for water. Slow motion; fast motion. Slow motion; fast motion. Smoke, glow & stretching (after effect). Smoke, glow & stretching (after effect).

10. Graphics Not a Video Not a Video Type of Graphics Type of Graphics –Basic Character Generated (CG) Character Generated (CG) –Type Words on a Screen. –Food (Subliminal Message) @ Movie Theater’s. –Advanced Graphic Design (Most Complex) Graphic Design (Most Complex) –ABC News Icon –CNN icon with running messages

11. Concept Most important! Most important! Emphasize “tagline”… Emphasize “tagline”… –“Once upon Our time” ® (Atlantis) –“Where the fish become people, and the people become fish.” ® (Atlantis) –“The Few, the Proud, the Marines.” ® United States Marine Corps People remember first & last part of film. People remember first & last part of film. Sell the “dream”. Sell the “dream”.

12. Steps of Forming a Trailer Write Script Write Script Choose from available footage (Burned Time Code) Choose from available footage (Burned Time Code) – Logging footage @ time codes. Review Film Log Review Film Log Choose Shots Choose Shots –Order of shots & dialogue should match pace & rhythm. Non linear Editing Program: Avid Non linear Editing Program: Avid –Video footage, music tracks, sound effects. –Builds sequence of shots. –Enhances shot list. –Helps build final video. Place Sequence in order Place Sequence in order Editing Editing Audio Scratch Track- Changes to Professional Voice Audio Scratch Track- Changes to Professional Voice Mix Everything Together Mix Everything Together Finish Product Finish Product

13. Summary By using these techniques: Words, Footage, Image & Sensory, Music & Voice, Design, Sound & Visual Effects, Graphics, Concept and Steps of Forming a Trailer, you will be able to market a resort and any other business well. By using these techniques: Words, Footage, Image & Sensory, Music & Voice, Design, Sound & Visual Effects, Graphics, Concept and Steps of Forming a Trailer, you will be able to market a resort and any other business well. These techniques will allow potential for the company to grow; expectations will be known among the guests and employees. These techniques will allow potential for the company to grow; expectations will be known among the guests and employees. Film trailers will memorize the young & old; making the old feel young again, and the young feel free, free to do anything! Film trailers will memorize the young & old; making the old feel young again, and the young feel free, free to do anything!

14. End Credits Thank you to my aunt Kathy Zaidel, for the research information. Thank you to my aunt Kathy Zaidel, for the research information. Kathy has won awards for her professional work with film trailers. Kathy has won awards for her professional work with film trailers. She also has interviewed famous stars including Gwyneth Paltrov & Martin Scorsese. (Dir. “Gangs of New York”) She also has interviewed famous stars including Gwyneth Paltrov & Martin Scorsese. (Dir. “Gangs of New York”)

15. Atlantis CD & Film Trailer Located on Paradise Island, Bahamas. Located on Paradise Island, Bahamas. Includes the “infamous” $25,000 per/night suite (The Bridge) Includes the “infamous” $25,000 per/night suite (The Bridge) Swim with the dolphins and much more... Swim with the dolphins and much more... Contact Atlantis for your free CD and more information! Contact Atlantis for your free CD and more information!Atlantis

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