2. People in Business PEST Factors

3. PEST Factors – Picture Starter On the next slide a picture is going to be revealed. As soon as you think you know what the picture is, shout out your answer.

4. HMV sales and profits slump continues What factors have led to this news headlines

5. PEST Factors - Starter HMV has suffered because: Recession in the economy – people are spending less Changes in technology – people are downloading music rather than buying CDs/DVDs These are examples of external factors, (factors beyond the control of HMV) which can affect a business and yet they have to be aware of and respond to them. To measure what is happening in the external environment a business may conduct a PEST analysis

6. Lesson Objectives To explain the meaning of a PEST analysis. To identify and analyse external factors that affect business. To identify and analyse external factors that affect workforce planning.

7. PEST Factors – Mix N Match This is what PEST stands for: Political Economic Social Technological Now complete the following exercise PEST Analysis Mind Map.doc

8. Task 1d Produce a newspaper article for the Harrogate Advertiser, which explains how external factors have affected the recruitment decisions of the local store. You should include reference to political; economic; social and technological factors.

9. Task 1d Write an introduction to your article, which explains the meaning of a PEST analysis in theory.

10. Plenary Watch the following video clip. How will the business be informed by a PEST analysis? http://preview.channel4learning.com/ espresso/clipbank/html/lp_business_ pest.html#anchor3http://preview.channel4learning.com/ espresso/clipbank/html/lp_business_ pest.html#anchor3