Download presentation
Presentation is loading. Please wait.
Published byShannon Lindsey Modified over 8 years ago
1
Social Networking Past, Present, Future Mark Suster Caltech MIT Enterprise Forum October 9, 2010 @msuster www.BothSidesofTheTable.com
2
Where Did Social Networking Start?
3
In our debates we tend to focus too much on technology
4
It’s about shared experiences & we’ve replicated this online
5
It’s about meeting people & communicated with those we know
6
Online social networks mirror offline lives
7
It’s about the 6 C’s Communications Connectedness Common Experience Content Commerce Cool Experiences (ok, entertainment ;-)
8
It’s why Becomes
9
It’s why Becomes
10
Pre Internet had social networks
12
Anyone around then will know what one of these was
13
AOL bridges gap between pre-Internet & Internet
14
People advertised “AOL Keywords” not websites AOL Keyword: Swordfish
15
Web 1.0 made it easier to have personal pages on “the web” (e.g. not AOL)
16
And “groups” have been around for ages Mothers’ clubs Church groups Education
17
Social networks have been around for a long time. Usability is better. 3 rd -party platforms. More people are connected. But same old shit.
18
And then spam-based social networks began
19
Mostly for professional use / older demo
20
And it was really about extending your network
21
Web 2.0 was born and we evolved online social expression
22
Web 2.0 was born - social contribution BloggingPhotosVideo
23
Web 2.0 went social - skewed back to youth
24
Teenage Middle America Scantily Dressed Design chaos Ads galore Not verified Teenage Middle America Scantily Dressed Design chaos Ads galore Not verified Up market University Exclusive Urban elite Clean Ad free Verified Up market University Exclusive Urban elite Clean Ad free Verified Facebook launched. Was exclusive
25
It started as.edu
26
And they captured the tech elite
27
They each captured 100m users, who increasingly wanted to share photos / video
28
MySpace Bought PhotoBucket & Google Bought YouTube And MySpace declared war on developers
29
And this guy (22) Schooled this guy (75)
30
He understood software business was different than media business
31
Within a SINGLE YEAR the game was over
32
And Facebook went mainstream
33
And then some !!!
34
And we’re back to advertising non-web pages Brands are spending big & abandoning web pages
35
Social networking then went “open” Asymmetric Public
36
Twitter really is a totally new concept Marketing channel RSS reader Instant messaging Chat Room Data mine Customer service Dept
37
And perhaps “open” went a bit too far Social Spending
38
I think we all know that social is going mobile
39
And people are building platforms to enable this Business Logic Mapping Layer Points of Interest
40
OK, OK But Where are Things Headed Next?
41
1. Social Graph Becomes Portable
42
2. We Form Around True Networks Friends Family Business Associates Areas of Interest Networking Dating
43
2. We Form Around True Networks Friends Family Business Associates Areas of Interest Networking Dating “ I’m coming home for Thanksgiving” “ Check out how wasted we were ;-)” “ Why did you choose MongoDB?” “ I can’t believe we’re working again this weekend ” “ I love The Decemberists, too!” “I’m looking for a role as a Director”
44
It’s ridiculous that these are all combined today
45
Example: Quora
46
Example: HackerNews
47
3. Privacy becomes a bigger concern 3 rd Party App You Your Friend Pictures of your Kids Personal Info Date of Birth
48
3. Privacy becomes a bigger concern 3 rd Party Apps Can Access @ messages DMs (private) Tweets
49
4. Social Networking Becoming Pervasive
50
So advertising & content curation are instantly more targetable But most websites don’t know what to do beyond this
51
5. Third Party Tools (e.g. Meebo Toolbar) Will Bring Social Networks to Websites Twitter / Facebook Chat
52
5. But Also Bring Social “Features” like sharing
53
6. Social Networking Will Split into Layers Business Logic EC2 S3 Mgmt Tools Mapping Layers Network Layers Social Graph / Features Open Source Data Totally New Opportunities
54
7. Social chaos creates new markets Social Support Social SFA Social Analytics Personal Relationship Mgmt Reputation Mgmt / Authority Social Marketing
55
Fuck “Check Ins & Badges” Skate Where the Puck is Going
56
The definition of social networking will cease to exist in the way that we seldom think about Internet companies
57
And for those who wonder if Facebook now IS the Internet, remember ….
58
Plus ça change April 2000 Jan 1998 May 2007
59
It’s why Zuckerberg remains paranoid And why there’s still a dream for those of you who work hard & innovate
60
Social Networking Past, Present, Future Thank you
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.