2. Stroke Helpline 0303 3033 100 stroke.org.uk Primary Care Health Care Professionals Awareness Campaign

3. Stroke Helpline 0303 3033 100 stroke.org.uk Stroke Association

4. Stroke Helpline 0303 3033 100 stroke.org.uk AF work to date

5. Stroke Helpline 0303 3033 100 stroke.org.uk Areas of focus Challenges Detection Treatment Long term management Implementation of revised NICE guidelines

6. Stroke Helpline 0303 3033 100 stroke.org.uk Awareness Campaign

7. Stroke Helpline 0303 3033 100 stroke.org.uk Awareness Campaign

8. Stroke Helpline 0303 3033 100 stroke.org.uk Awareness Campaign Peer to peer engagement film

9. Stroke Helpline 0303 3033 100 stroke.org.uk Awareness Campaign

10. Stroke Helpline 0303 3033 100 stroke.org.uk Awareness Campaign Professional engagement tool & letter to GPs Social media and digital campaign Public information leaflet Supporters’ network action

11. Stroke Helpline 0303 3033 100 stroke.org.uk Interim campaign results Doctors.net.uk: November 2014 – February 2015 Over 4,500 unique visitors to DN-UK resource centre Time spent per GP user 3 min 1 sec Engaging with GPs, cardiologists and emergency medics Popular content Investigating AF AF management Patient identification

12. Stroke Helpline 0303 3033 100 stroke.org.uk Interim campaign results Doctors.net.uk: November 2014 – February 2015 Promotion through bulletins and homepage promotion – educational – helping GPs to act differently – clear CTA “Anticoagulants continue to be under prescribed…” “Reducing the risk of stroke…” “How often do you discuss the risk of stroke with AF patients?”

13. Stroke Helpline 0303 3033 100 stroke.org.uk Interim campaign results Doctors.net.uk: November 2014 – February 2015 77% interactors considered Senior Grade GPs Resource centre has the 2 nd highest average time spent per user of all GP campaigns Nov-Feb (DNUK average 1min 28) Increase in knowledge of treatment of AF after engaging with content – 60% uplift Interactors recall key campaign messages Performing well for usefulness, importance, ease of understanding

14. Stroke Helpline 0303 3033 100 stroke.org.uk Interim campaign results Engagement with Stroke Association supporters Social media One single Facebook post reached over 21,000 people Series of posts on Twitter, films shared on You Tube Supporters’ Network Call to action – talk to your GP about treating AF to prevent stroke and share resources Over 4,000 leaflets distributed by more than 150 supporters

15. Stroke Helpline 0303 3033 100 stroke.org.uk Next steps Full campaign evaluation and impact assessment Continuation of messaging within Stroke Association resources 2015/16 planning Working with focus groups to develop future resources

16. Stroke Helpline 0303 3033 100 stroke.org.uk Discussion Engaging with patient organisations – channels? Increasing knowledge of treatment options for preventing stroke in patients with AF – strategies? Working in partnership – examples of effective working? Patient education and engagement

17. For more information Helpline: 0303 3033 100 Website: stroke.org.uk