1. Social Media: Because People Look 678.561.6656 info@professionalmojo.com Facebook: ProfessionalMojo Twitter: @ProfessionlMojo Twitter: @OutreachMojo 1(c) 2011 PRofessional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

2. Go online and get your goodies. http://www.professionalmojo.com/geo rgia-chamber-of-commerce-part-2// 2(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

3. How does Facebook rank your content and serve it up? How do you track results? How do you convert online communities into buyers? 3

4. People pay attention to what you say and how you say it. A rich online portfolio makes a difference. 4

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6. Facebook’s EDGE Rank System AFFINITY WEIGHT TIME DECAY Ranking is calculated by weighing those three things together. 6(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

7. Facebook’s EDGE Rank System AFFINITY The more you interact with certain individuals, the higher your affinity to that individual and the higher likelihood that you will see their updates. 7(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

8. Facebook’s EDGE Rank System WEIGHT Weight & interaction are similar as this category is dependent on the number of likes & comments that your update has received. 8(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

9. Facebook’s EDGE Rank System TIME DECAY As with anything, the value/relevance of the post decays over time as new content is published. 9(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

10. Improve ranking by investing in your engagement. Start with a survey or poll. 10(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

11. Ask direct questions and monitor impressions, comments and shares. 11(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

12. Direct questions and direct responses from your brand driven to the post level are key. 12(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

13. Use photos and videos to improve weight and real-time events to deflect time-decay. 13(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

14. Start with the basics: what drives business for your organization. 14(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

15. Niche Social Networks 15

16. Create a timeline of the campaign and overlay the social media components on the quantifiable metrics 16(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

17. Start with the basics: what drives business for your organization. Traffic to landing page when discount coupon info posted on FB 17

18. 18 (c) 2011 PRofessional Mojo, LLC. All rights reserved. No duplication or distribution allowed without explicit authorization. Facebook and variations in direct mail and Twitter Specific landing page on site.

19. 1. Make them crave your stuff. 2. Ask. Ask. Ask. 3. Be authentic and real. 4. Meaningful contests & coupons 5. Grab their info 6. Nurture market 19(c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution without explicit authorization.

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21. Q & A 21

22. Social Media: Because people look. Your story. Irresistibly told. 678.561.6656 info@professionalmojo.com Facebook: ProfessionalMojo Twitter: @ProfessionlMojo Twitter: @OutreachMojo 22 (c) 2011 Professional Mojo, LLC. All rights reserved. No duplication or distribution allowed without explicit authorization.