1. Unit 17

2.  Understand the meaning of the term MOTIVATION  Understand the significance of motivation in the workplace with focus on Maslows Hierarchy of needs and its potential in organisations.  Appreciate that motivation can also come from within

4.  Motivation refers to the extent to which an individual gives their best all the time when working for a business.  Most companies will want to find ways to encourage workers to do this because it means the businesses aims and objectives are more likely to be met......  and as a result customers needs will also be met!

5.  A motivated workforce is likely to be more committed to the business and want it to do well.  De-motivated workers will not be fully committed to the business and as a result not carry out their job as well as they could.  They may take more time on breaks, talk more when working or not concentrate on tasks, leading to less or lower production....  Leading to less customer loyalty and less repeat purchase...

6.  Motivated staff tend to produce better, higher quality work,  They are interested in what they are doing,  And take pride in what they do.  Motivated workers are often more flexible, they are prepared to do more for the business in terms of different tasks..  Willing to learn...  All increasing the output of the business, customer satisfaction and repeat purchase.

7. Beaverbrooks says....

8. To understand what motivates workers, it is important to understand what makes them take a job and what makes them want to work – Maslow’s Hierarchy of Needs

9.  Physiological Needs –  These are at the bottom of the pyramid.  People have physical needs such as to eat, to be warm and be in good health.  To satisfy these needs people must have food, clothes, shelter and heating.  Most workers are motivated to work because they want to earn the money to buy these things!  Therefore, money is a motivating factor as it lets the workers satisy these needs.

10.  Safety Needs...  People want their environment to be safe.  When working for a business people want to know that they are physically safe, so health and safety are important.  They want to know that they will be paid on time and a regular amount  Workers become demotivated when they work for a business where there is a poor health and safety record or where there is no job security

11.  Love and belonging....  People want to feel accepted as part of a group, like a family at home or a team at work.  They want to be trusted and be able to support other  The business may encourage teamwork, raising money for charity etc to make workers feel part of ‘the team’.

12.  Self Esteem Needs....  People want to feel that others respect them for what they can do.  They want to respect themselves too, feeling that they have achieved something and are good at a task.  Combating bullying, racism and anything else that makes workers self esteem being lowered is important here.

13.  Self actualisation....  This is the highest order need, according to Maslow.  It is the ability to realise your full potential.  Is there scope for promotion, extra responsibility, career progression etc,  Promotion is a good motivating factor for some employees,

15.  Maslow suggests that there are a number of different reasons why people come to work. They have a job to survive in the first instance, but then they also want to satisfy the higher order needs, such as self-esteem and self-actualisation.  Some businesses strongly believe that PAY is the most important motivator. These businesses tend to use the pay system that directly links pay and the amount of work

16.  Maslow suggests that once a need has been satisfied it no longer is a motivator.  This implies that if workers have satisfied a particular need then offering them more of the same does not motivate them...  Do you not want any more money?

17.  What motivates you?  What are the consequences of not being motivated?  What are the advantages of being motivated?  Motivation from within!!!!!!!

18.  A business can only have a limited amount of influence regarding motivation of its workers.  This is because motivation is something that comes from within an individual.  Some workers are more motivated than others – some students are more motivated than others!  They have more enthusiasm for the work and seem to work much harder.  There has, however always been a debate about how much motivation comes from the workers themselves or from the atmosphere in the organisation.

19.  A survey in 2008 suggested having an interest in the job you are doing is the biggest motivating factor NOT the pay.  A work – life balance and flexible working can be a big motivator,  Relationships with colleagues are also seen as motivating factors.

20.  Create a revision guide for Maslow’s hierarchy of needs and motivating factors.  Don’t forget to list advantages and disadvantages.