1. DK02 35

2. 1. Sources of funding for tourism development 2. Stages in tourism development and planning 3. Sustainability within tourism planning and development 4. Positive and negative impacts arising from tourism development 5. Current marketing trends and visitor’s needs

3.  This Unit is designed to enable candidates to understand the concept of planning and sustainable development in tourism. It examines sources of funding for tourism development in the UK, as well as taking account of the need to adopt policies, strategies and practices within planning, that takes account of the sustainable use of natural and built resources, and the economic as well as the socio-cultural well being of the local community.

4.  This Unit is relevant to any person working within the tourism industry as it gives them an understanding of the planning system and a vital insight into the positive and negative impacts arising from tourism development.

5.  Investigate and evaluate the sources of funding available for tourism development in the UK.  Explain the stages involved in the tourism development planning process.  Examine and analyse the concept of sustainability and its application within tourism planning and development.  Comment on the positive and negative impacts arising from tourism development and put forward sustainable solutions.  Evaluate current marketing trends and the tourism industry’s response to the visitors’ needs, within the concept of marketing and sustainability.

6. Knowledge and/or skills  Methods of funding tourism development for both private and public sectors, including both direct and indirect financial aid  Public sector funding available from the various organisations involved in Scottish tourism  European funding opportunities  Private sector funding for tourism development  Voluntary funding for tourism development

7.  Candidates need to demonstrate an understanding of the various sources of funding available to support tourism development.  The candidate should show the ability to consider and evaluate the types of developments in areas that will be considered for funding from various sources and should be able to recommend appropriate sources of finance for selected tourism development(s).  Evidence should take the following forms:  Identification and evaluation of the various sources of funding available for both private and public sector tourism developments, explaining the difference between direct and indirect financial aid.

8.  Candidates should also identify the different sources and approaches to funding by the Public, Private and Voluntary sectors, explained through the following:  Identification of the funding roles of public sector organisations.  Identification of the sources of funding available for private sector tourism developments.  Identification of funding for voluntary.  Identification of European funding opportunities for tourism development.

9.  Outcomes 1,2,4 and 5 will be assessed through a case study involving  two reports  a briefing paper  a marketing plan  Outcome 3 will be assessed through an essay

10.  Tourism is one of the fastest growing industries globallyWHY?  More “available” income  Holidays have become the norm  Travel has become cheaper – no frills airlines  Internet use – research and booking

11.  Jobs  Economic benefits to UK economy - GNP  Investment to the area  Inflated price of goods & housing  Leakage  Multiplier effect  Economic dependence

12.  Traditional and staged culture  Different social values  Inconveniences “There seems to be a fine line between too much drinking and not enough in the tourist spots of Europe. As far as the impact that British drunkenness has on business, some in the tourist trade believe the very prospect of wild parties and cheap booze is what keep the local economies afloat. Crack down too much on the wild Britons, and business could collapse as customers attracted to the anarchy stop arriving. “ Some Britons too unruly for Resorts in Europe – NYTimes.com Jason Welker (Aug 27,2008)

13.  Carbon footprint  Actual footprint!  Pollution “Humanity is facing new challenges. With its close ties to the natural, cultural and social environment, travel and tourism has a significant responsibility and role to play, not only in global dialogue, but, more importantly in implementing solutions which will lead to a better use of our limited resources” Source: wttc.travelwttc.travel

14.  Tourism is growing and contributes to the economy  Tourism has an impact (positive and negative) on the environment, society, culture and economy  It is important to recognise the significance of adequate planning and marketing for the sustainability of tourism Successful tourism development should maximise the benefits, while at the same time minimise any negative impact.

16.  Who is the target market?  How will they travel?  What type of accommodation and amenities do they desire?  Why would they choose this destination?  How will they learn about this destination?

17.  What is already present and what will be required in terms of  Attractions?  Accommodation  Infrastructure  Amenities and services

18.  Locals  Businesses (local and non-local)  Conservationists  Tourists Stakeholders fall into one of these categories:  Public  Private  Voluntary